As an author, building relationships with readers is crucial to creating a loyal following and increasing book sales. It allows you to engage with your readers, get feedback on your work, and promote your future releases.

While selling thousands of copies of your book is a rewarding achievement, it's essential for authors to recognize that success can be measured in more ways than just the numbers on the sales chart.

Self-publishing has emerged as a viable avenue for authors to share their stories and ideas. Breaking through the barriers of traditional publishing, Martin Herman has achieved remarkable success, selling an impressive 30,000 books. 

Let’s examine some of the things authors should be thinking about when activating a book marketing plan.