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Featured Articles

3 Easy Steps to Support your Favorite Author

Published by ImaginePublicity

While hosting a podcast with authors from WildBlue Press, it’s clear that there are easy ways to support authors and their books. Interviewing seasoned best-selling authors indicates that no matter...

03/22/2021
Comments 3
ImaginePublicity, WildBlue Press
Author marketing

Authors, Can You Market Your Book?

Published by ImaginePublicity

Are you kidding me? I just finished writing, editing, and putting this baby to bed! The publishing world has evolved from a whirlwind, cross country, all expenses paid book...

01/19/2021
Comments 2
ImaginePublicity, WildBlue Press

In Marketing Everything Old Becomes New Again

Published by ImaginePublicity

Does it seem like the digital age has developed more ways to analyze, digitize, and sanitize all aspects of human existence, especially the buying public?

12/28/2020
ImaginePublicity

Should Marketers Re-Think Social Media for Small Business?

Published by ImaginePublicity

I'm seeing the decline of using social media exclusively to promote a brand or generate sales. Yes, it's still essential to have a presence, but using solely social media...

12/21/2020
Comments 2
ImaginePublicity

Connect the Message with the Messenger

Published by ImaginePublicity

each portion of the storytelling process must work together to support the reactions you are seeking.

12/17/2020
Comments 0
ImaginePublicity

Creating the “UN” To-Do List!

Published by ImaginePublicity

So, what is the "UN" to-do list? It's a way of paring down today's pace, putting it into proper perspective for a more balanced work-life, and integrating time to...

12/07/2020
Comments 4
ImaginePublicity

What Every Nonprofit SHOULD Have Been Doing on #GivingTuesday

Published by ImaginePublicity

Yes, #GivingTuesday has become the second largest day for donations right behind December 31, however, the misconception is that nonprofits think that "giving" days designated throughout the year are...

12/02/2020
Comments 0
ImaginePublicity

Quantity v. Quality in Social Media Marketing

Published by ImaginePublicity

A social media campaign’s quality can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a...

12/01/2020
Comments 5
ImaginePublicity

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If you’re a reader, you are the reason that writers write! How are you supporting your favorite author? Do you know how easy it is?
When the time is right, reach out for assistance to do the tasks you aren't comfortable with. As we know, writers want to write!
Marketing efforts for your new book should encompass traditional and digital strategies for a successful combination strategy.
Ha! Out of order but you'll get it!
Your readers obviously hold keys to the success of your new book and are the most important part of your marketing plan. Meet them where they are!
It's definitely ok to take a break from writing once you've typed 'THE END!' What do you do with the time between "the end" and the beginning of your book marketing?
Whether it's your first book or your 20th, do you have a marketing plan to ensure your success?
Is it essential to know every aspect of the buying behaviors of each prospective customer or client? Isn’t it more useful to be sure that each client or customer helps spread the word of their positive experience?
Remember this vital fact; social media platforms are rented spaces in digital real estate. The landlord can change the terms at any time, alter the algorithms, or make it more challenging to reach an audience. Marketing time and money spent is suddenly gone.

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Pablo Picasso
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