The Success Story of a Self-Published Author Who Sold 30,000 Books Without Amazon
2023 Stats: (from Wordsrated)
The average self-published book sells 250 copies.
The average self-published author makes $1,000 per year from their books.
33% of self-published authors make less than $500 per year.
90% of self-published books sell less than 100 copies.
Self-publishing has emerged as a viable avenue for authors to share their stories and ideas. Breaking through the barriers of traditional publishing, Martin Herman has achieved remarkable success, selling an impressive 30,000 books.
Read on to learn about Marty's experiences and uncover the secrets behind his achievement. From his motivations to marketing techniques and overcoming challenges, explore Martin Herman's inspiring journey.
The Decision to Self-Publish:
Martin chose the latter when faced with the choice between traditional and self-publishing. Motivated by the desire for creative control and the freedom to publish on his own terms, he brought his books directly to readers. By bypassing the industry's gatekeepers, he gained independence and the ability to navigate his path to success.
Attracting Readers and Generating Interest:
Building an audience as a self-published author can be challenging, but Marty found innovative ways to attract readers and generate interest in his books. He has embraced the power of social media and built a small but compelling online presence. He creates a personal connection that resonates with his target audience, which helped to gradually build a loyal reader base.
Marketing and Promotional Strategies:
Achieving a remarkable sales milestone of 30,000 books requires a well-thought-out marketing and promotional strategy. Martin understands the importance of visibility and uses various techniques to reach his audience. He has utilized online platforms and collaborated with book bloggers, reviewers, podcasters, and influencers. Additionally, and most successfully, he regularly appears at book fairs, local and regional events, and book signings, engaging directly with readers and building a sizeable local community around his work. Adopting a multi-faceted approach to promotion maximizes his books' exposure and increases the chances of reaching a wider audience.
Overcoming Challenges:
The journey of a self-published author comes with obstacles, and Martin Herman has encountered his fair share. From grappling with self-doubt and personal pressures to managing the demands of self-promotion and maintaining momentum, he perseveres! He embraces a positive mindset, viewing challenges as opportunities for learning and improvement. Supporting the writing community, teaching workshops, and investing in his readers have helped Marty refine his writing and produce high-quality work. His determination, resilience, and adaptability are crucial in overcoming the conflicts he has faced.
Setting the Books Apart:
In an increasingly competitive self-publishing market, standing out from the crowd is essential. Martin recognizes this and focuses on creating a unique and compelling reading experience. Through meticulous attention to storytelling, well-developed characters, and creating immersive worlds, his narratives captivate readers from the first page to the last page. Marty also pays close attention to cover design, print size, and the paper's weight and color to ensure his readers have a quality experience. He cultivated a loyal readership by consistently living up to his reputation and style.
No to Amazon
While Amazon continues to be a significant force in self-publishing, authors can achieve remarkable success by looking beyond the e-commerce platform; authors can build a loyal fan base that supports their work, irrespective of the Amazon giant. Martin's choice was building a solid platform and engaging directly with readers.
By taking advantage of alternative channels, authors can tap into new online and offline audiences and increase their book sales exponentially. The key lies in quality storytelling and nurturing relationships with readers and industry partners. With determination, creativity, and a positive outlook, self-published authors can find remarkable success and sell books without relying solely on Amazon if they are willing to do the work.
Martin Herman's story reminds us of the power of perseverance, innovation, and unwavering commitment to one's craft. The world of self-publishing offers endless possibilities, and with the right blend of fearless determination and a creative vision, authors can carve their own paths to success, just like Martin Herman!
Who is Martin Herman?
Martin Herman, author of The Will James Mystery Series
Doing what he does best….selling books!
Check out all of his vast array of books sold exclusively from his website Bookstore.
Martin Herman, a native of Brooklyn, New York, had a diverse background before establishing himself as a successful self-published author. Currently residing in Connecticut, nestled halfway up a small mountain, his journey has been marked by a passion for entrepreneurship and a lifelong love for writing.
However, it was not until he approached his 75th birthday that Marty finally took the plunge and published his first full-length mystery novel, "The Jefferson Files." This "factional" (fact + fiction) mystery quickly captured the attention of readers spanning an astonishing age range, from 10-year-olds to 93. The protagonist, Will James, struck a chord with readers, igniting their curiosity and leaving them eager for more. Encouraged by the overwhelming response, Herman transformed his debut book into a series of six novels that promises to keep readers captivated with suspense and intrigue until the very last page. The seventh book in the series is in the works!
In addition to the Will James Mystery series, Martin has authored several equally fascinating books. His novels are packed with surprising plot twists that leave readers thoroughly entertained.
Writer’s Coaching Program
Are you interested in learning about self-publishing or seeking advice on your writing journey? Martin Herman offers a Writer's Coaching Program to help you through the process, starting with your original ideas, showing you how to build and tighten the draft, and polish it for the printer. If you decide to publish your creation, he has a full-service publishing entity working directly with experienced editors, graphic designers, bookbinders, and public relations/marketers.
"ImaginePublicity is in charge of all the marketing and social media activities for my books as well as my website, and a whole lot more. It's like having an entire marketing and promotion department in an office next door. Delilah has yet to say I can't do that. Somehow, someway, she has always found a way to make me feel as if I am her only client."
~ Martin Herman's acknowledgment in "Do You Know Where You Are?"
