It's not a matter of choosing branding over marketing, or vice versa, it’s about using both simultaneously to effectively impact your audience. Much like the simplicity and timelessness captured in the Chanel brand showcased in the image, its marketing efforts have transformed it into an iconic symbol.

ImaginePublicity is not ordinary. It all began in 2008 with a couple of creative minds who decided to build something extraordinary. A small, yet passionate team, armed with big dreams and even bigger ideas.

Starting a brand with a clean slate offers a fresh canvas for limitless possibilities and the opportunity to craft a unique identity from the ground up.

Let’s examine some of the things authors should be thinking about when activating a book marketing plan.