From Boomers to Alpha: A Social Media Marketing Journey Through the Generations
Journey Through the Generations
Whether you are an influencer, a blogger, or someone wanting to expose your brand and products, it’s a good idea to have an understanding of the generations online.
Let's dive into the world of social media marketing and how all the different generations have jumped on board. Whether you are an influencer, a blogger, or someone wanting to expose your brand and products, it’s a good idea to have an understanding of the generations online.
Boomers
Baby Boomers were born between the mid-1940s and mid-1960s. Despite initially being hesitant to embrace technology, they eventually hopped in to social media with gusto. Most Boomers use platforms like Facebook to connect with family and old friends, and marketers are creating nostalgic campaigns that provoke their memories of the “good old days!.” From the 60’s and 70’s throwback ads to "Remember when?" posts, and classic music, Boomers respond in a way that makes them feel nostalgic for the freedom culture, peace and love, and community.
But, many Boomers are creating their “second life” as entrepreneurs and maneuvering through social media marketing to either gain financially, or to live their passions and dreams. Boomers embrace aging differently, but are still economically and politically influential as the second largest generational group in the US population.
GenX
Gen Xers were born between the mid-'60s and early '80s. They are a blend of old-school and tech-savvy. They love authenticity and humor, so marketers have targeted them with witty content on platforms like Twitter. Brands have found success by showcasing how their products or services cater to the practical side of Gen X, making life more convenient and enjoyable without too much conflict.
Also known as the “latchkey” generation, Gen X value their independence and are resourceful when creating a work/life balance. They grew up at a time when personal computers and technology emerged allowing them to be on the front line of digital marketing. They love to engage with 80’s throwbacks, big hair, and heavy metal bands to get their nostalgic kicks!
Millennials
Millennials, born between the early '80s and late '90s, are the pioneers of social media. The first generation to grow up with a desktop or laptop computer and smart phones, they are generally better educated than previous generations and value experiences and loyalty, along with family and personal connections. Millennial fashion and decor influencers have found great success marketing themselves and representing popular brands.
Growing up alongside social media platforms, Millennials are the ultimate trendsetters, and the most loyal to ethical brands. Marketers have to be on their A-game to catch the attention of this generation. With Instagram, TikTok, and Snapchat taking center stage, visual content is key. Millennial brands strive to create aesthetically pleasing feeds and stories that align with their values, be it sustainability, inclusivity, or social responsibility. Millennials embrace the nomad lifestyle, working on the go, and heading to the next experience destination.
GenZ
Generation Z, the OG “digital natives” were born in the late '90s to mid-2000s. They live for short-form video content and will do their online homework before making important buying decisions. Brands have to speak their language by creating relatable, authentic content that encourages diversity and sustainability. This generation values economic stability, pragmatism, and security. Authenticity is vital when dealing with Gen Z; they can sniff out a fake from a mile away! In addition, they value the recommendations of actual buyers rather than taking the word of celebrity influencers.
Gen Z are forward thinking and “recognize their responsibility in shaping a more equitable future for all.” Although they are still growing up, they are making their stand politically and engaging with key global issues like climate change and healthy living. Gen Z are forming our future and a lot depends on them!
Gen Alpha
Generation Alpha, has its beginnings in 2010 when the iPad and Instagram were launched. They are still young, but not strangers to tablets and smartphones; essentially they are the learning tools of this generation. Gen Alpha were in front of screens at an earlier age than any previous generation and their tech knowledge influences them when it comes to learning. Brands are starting to experiment with interactive content and gamification to appeal to Gen Alpha, planting the seeds for future social media marketing strategies.
Obviously, Gen Alpha is hyperconnected to the digital world, and will have the most advanced technology as a part of their every day lives. It is predicted that they will continue to face issues such as cyberbullying and misinformation, but in spite of the challenges they will be they most dynamic and educated generation. Furthermore, using AI technology will be an vital part of their marketing strategies on social media and beyond.
According to Pew Research, generational analysis is beginning to add more data to understand the reality within the generations and our populations in general. Situational and demographic data is being added to create a clearer picture “responding to key trends, technological breakthroughs and historical events.” rather than lumping complex lived experiences into a labeled generation. They say in the future generational data will have less importance and have adapted their research accordingly.
Social media marketing is here to stay and offers endless opportunities to connect and engage with diverse audiences throughout the generations. So, let's keep scrolling, liking, and sharing!