All posts tagged: Twitter

Is Your Book Networking in All the Right Places? Self-Marketing Tips

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Google+,  an author may need to go beyond the place where everyone is, and find “where you know” to connect with potential readers. Authors have a specific goal that’s common among them, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether it be for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books.   As an author, where are you spending your social media time? There are an immense amount of users on Facebook (800 million), Twitter continues to lead, LinkedIn connects you professionally, and Google+  allows connection more specifically with those in your “circle” of expertise. While each of these networks, and many others not mentioned are truly important in the big picture, authors must figure out how to break them down into …

5 Easy Pieces: The Spirit of Giving in a Social Media World

On 12-12-12 one of our clients, Jillian Maas Backman, left a cryptic little note on Facebook  telling us to respect the posts on her page of others, and that she was tired of self-promotion. After being a little dumbfounded and confused we found out what she was really up to! Listening to her intuition and receiving guidance is only one of Jillian’s many talents;  she’s also an award-winning radio host and the author of a best-selling book, Beyond the Pews.  So when the ideal vibrational forces aligned on 12-12-12 she presented her gift to the world of social media, a whole day of sacrificing her own promotional time to only promote her friends, their businesses and endeavors. What a great surprise! The reciprocal part was that it also allowed her to engage on a deeper level by opening up the opportunity to others. Imagine the flurry of excitement when bloggers found their hits soaring, and new people found their way into fresh territory. Facebook and Twitter were abuzz with the promotion of new blogs, ideas, bands …

Friends of Ricki,Ricki Lake Show,ImaginePublicity

5 Easy Pieces: Social Media Marketing Done Well! #FriendsofRicki Buzzing for The Ricki Lake Show

As many readers already know, Ricki Lake is scheduled to launch a new talk show this fall and we’ve seen the buzz building and building across all of the major social media networks. On more than one occasion we’ve remarked about the fact that this is social media done right! So, what are they doing to gain such a following of devoted fans? Like all good social media marketing plans, there is a definite strategy.  As outside observers, and sometimes participants, we’ve seen sharing, blogging and strategic placement of information on numerous platforms, a plan that works. 1. Build it, They Will Come Friends of Ricki is a community of diverse people forming an “inner circle” and communicating about all things Ricki Lake.  They are the club, or tribe, relating what’s happening behind the scenes of the new Ricki Lake show.  The friends procure ideas, guest suggestions, and topics of discussion from the fan base and with interaction among Team Ricki members. By blogging on several platforms, including Huffington Post and BlogHer, they are in a position …

5 Easy Pieces: Fake Profiles, How Many Should You Have?

  Photo courtesy TimeLordmk on Deviant Art   In the online world you can be whomever you want to be, but, how many times? As social media created large communities, just like any town, there are good sides and there are bad sides and people act out in ways that they normally wouldn’t if the veil of a computer screen wasn’t there to protect their antics and their identity. But, do you think some have gone too far? Either there are way more folks misdiagnosed with multiple personality disorders, or their are less people using the WWW than originally counted, they are using multiple profiles! 1. Reasons to Be a Fake There are scores of reasons to create an online identity that doesn’t quite match your real identity, safety and security being the number one.  In an age where identities are easily stolen, it makes good sense.  For instance, my real name is not “Delilah”, and only a handful of friends know that, but it serves to keep my real identity somewhat out of the …

Powerful Promoters: SHARPIE Wins the Prize!

We accidentally ran across a post by Sharpie on Twitter….or, perhaps it wasn’t by accident, but by design!  You see, Sharpie was using a “promoted by” tweet which shows up at the top of the Twitter stream on Hootsuite. Of course, this drew our interest and led us to a post on their company’s blog.  An ingenious peek at the power of Sharpie! Much to the reader’s delight, the site is a colorful, a well designed space that is much more than eye catching and appeals positively to the senses.  The article was amazing; the use of Sharpies to design the Harley belonging to the president of the company, Ben Gadbois. The Sharpie blog is a compendium of posts “sharing the amazing stuff people do with Sharpies.”  Everything from Gadbois’ beloved and decorated Harley to beautiful artwork creations on paper coffee cups! The Sharpie blog consistently showcases its ads with the tagline “It Starts With Sharpie.”  Each ad features one of the creations from a myriad of talented Sharpie artists.  One of our personal favorites is …