All posts tagged: technology

Basics, marketing basics, ImaginePublicity

The Basic Building Blocks of Marketing Never Change

The word “expert” has been quite diluted in the world of internet based marketing. With the dawn of a new trade, social media marketing, experts are being born on a regular basis, but what qualifies one to be named an expert? Just because someone is adept at figuring out the latest social media site, app or network, doesn’t necessarily put them into expert status, or guru-another misnomer. While technology, and how to effectively use it advances at a rapid speed, some of the basic building blocks of marketing do not change. Engagement Conversation Trust Product Knowledge Closing the Sale The Basic Concepts of Marketing Never Change 1. First Engagement It’s been a long-standing part of sales training programs that you must engage with the customer, discovering all that you can about them in a short period of time . Using skill and personality, the potential success of a sale starts with the first hello. The means by which we say hello may have changed, or advanced, but if the first contact with the customer can’t …

App Store Screen Shot

Celebrate Independence! Apple Store Unveils the iEAA (Evidentiary Abuse Affidavit) App for Victims of Violence

Long awaited new Apple App, the iEAA (Evidentiary Abuse Affidavit) is making its debut in the Apple Store on the Fourth of July.  Created by Susan Murphy-Milano, the EAA was developed into the Apple App format by Wetstone Technologies and Chief Scientist, Chet Hosmer.  Myrtle Beach, SC………How fitting that on a day of independence and freedom, a victim’s independence from abuse and danger is now available.  The Evidentiary Abuse Affidavit is a revolutionary new tool described and detailed in the book, Time’s Up: A Guide on How to Safely Leave an Abusive and Stalking Relationship by Susan Murphy-Milano.  Since the release of the book on April 12, 2010, thousands have become aware of a new standard of safety which goes well beyond current planning measures for abuse victims. Used by hundreds of advocates and victims, they are the living testament to the success of the EAA. The Evidentiary Abuse Affidavit (E.A.A.) combines video taping of the victims actual words attesting to the abuse coupled with creative witnessed and notarized legal documents that successfully satisfy legal …

5 Easy Pieces: Learning the Hard Way, Losing Your Domain

Yes, it happened. A renewal date came up, was missed and before you know it, when attempting to pay the renewal we find out the domain was put up for auction and purchased by someone else. Now what!? Facing the situation professionally was hard and embarrassing, my head hit the brick wall several, painful times before I sucked it up and started hunting for ways to remedy the situation. (found that security giant Checkpoint did the same thing)  Luckily, and I highly recommend everyone do this, I had purchased a back-up domain name so the site did not go down completely.  But, it was an unnecessary, time-killing task that was not on my already busy to-do list. Why would anyone else want a domain name with someone else’s name?  Well, if you, as a marketer and branding consultant have done a good job, that domain name has real value, especially to online “speculators.”  Just like house flipping in the real estate market, domain names are online real estate and speculators love to get their hands …