All posts tagged: Special Events

The Press Release: Free or Paid and What Will It Do For Me?

  All marketing and publicity companies should rely on press releases to get news to media sources. Traditional or online sources, each can be beneficial to a client’s brand building and credibility, but with the understanding that, unlike paid advertising, they are not designed to blatantly promote a product or service. A press release must be based on newsworthy facts. Write about a corporate milestone, new products and services, special events, and personnel hires and promotions. Not everything is worthy of a formal press release, and those things should be left to individual announcements through alternate means, such as private email lists, blog posts, or noting on social networking sites. With the landscape of media changing one thing remains steadfast; the driving force to get your information in front of the eyes of those who count. So, how can press releases help in accomplishing that?  Should you be paying for them, how much, and what do you get from free services. To Pay or Not To Pay Press release service fees can range anywhere from free to hundreds of dollars …