All posts tagged: social media

It's never too late for social media marketing

Is it Too Late to Establish a Social Media Presence?

When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs. The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?” In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media. Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media. Why? Recently, the CEO of Facebook (the world’s …

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Social Media: We Don’t Want to be Customers!

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …

Social media marketing, quality vs quantity

Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Social Media Today comment: The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business. Who really cares? Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted. If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care. If you’re thinking having a million followers makes you look famous, and if …