All posts tagged: Social Media Marketing

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book, or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public through social media or traditional strategies will significantly impact building a successful image. There are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How are public relations defined? The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking. Whether a private label, personality, product, or company, all campaigns must go through the “discovery” process. 1.Content Content creation and a functional website are the premier tools of the trade-in social media networking, and fresh content is what the search engines feed upon. …

Content CRAPShoot

Content is king, or is it a crapshoot? What is the next trending subject matter to eagerly bring an audience to websites, blogs, and influence news sites? As marketers and promoters strive for our piece of the public pie and attention to what we are doing, we tend to overdose our audience on the same old “crap!” Has content marketing become a rehash of the same stuff, different place, with new buzzwords? Or are there definite differences in the way original ideas are explored and disseminated? I believe we are living in a time of digital overload. We are constantly barraged with new material everywhere we step in the social media world, and as we gather more and more followers and friends, the more “content” there is through which to wade. How much is really read, how much is it possible to notice? As the internet has changed the playing field of social media marketing over and over since it’s inception, it’s still a rather new entity. As marketers we’ve already seen the trend in paying for our …

Social Media: We Don’t Want to be Customers!

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …

SEO for the Average JOE

One of the important goals of social media marketing strategies is to have your website rank the highest it can among the search engines and be readily available to those searching keywords and phrases, hence SEO, or search engine optimization. And now, the confusion begins. Although SEO is considered the technical side of crafting a site, there’s another area which is even more important, the usability and sharing capability of the content created on the site. In other words, if the traffic that is driven to the site by good SEO practices is not able to find the usable information the search engine provides, seekers will quickly leave and never share that information, contradicting the purpose of social media marketing, the concept of being social. Improving the optimizing website sitespeed and web presence of our clients is one of the individual’s most requested goals, and one of the critical components to their social media marketing plan. But what we also teach is that many parts make the whole, building blocks of a good foundation. SEO …