All posts tagged: Social Media Marketing

Social Media: We Don’t Want to be Customers!

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …

Social media marketing, quality vs quantity

Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Social Media Today comment: The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business. Who really cares? Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted. If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care. If you’re thinking having a million followers makes you look famous, and if …

How to Achieve the 5 C’s of Social Media Marketing

  What’s the most important thing you can do to help the success of your branding campaign, your book or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public, through social media or traditional strategies such as getting signs made at WSFSign.com for a conference or an expo, will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process. 1. Content Blogging and a functional website are the …

SEO for the Average JOE

  One of the important goals of social media marketing strategies is to have your website rank the highest it can among the search engines and be readily available to those searching keywords and phrases, hence SEO, or search engine optimization. And now, the confusion begins. Although SEO is considered the technical side of crafting a site, there’s another area which is even more important, the usability and sharing capability of the content created on the site. In other words, if the traffic that is driven to the site by good SEO practices is not able to find the usable information the search engine provides, seekers will quickly leave and never share that information, contradicting the purpose of social media marketing, the concept of being social. Improving the web presence of our clients is one of the individual’s most requested goals, and one of the critical components to their social media marketing plan. But what we also teach is that many parts make the whole, building blocks of a good foundation. SEO Clients First A …