All posts tagged: social media management

SEO for the Average JOE

One of the important goals of social media marketing strategies is to have your website rank the highest it can among the search engines and be readily available to those searching keywords and phrases, hence SEO, or search engine optimization. And now, the confusion begins. Although SEO is considered the technical side of crafting a site, there’s another area which is even more important, the usability and sharing capability of the content created on the site. In other words, if the traffic that is driven to the site by good SEO practices is not able to find the usable information the search engine provides, seekers will quickly leave and never share that information, contradicting the purpose of social media marketing, the concept of being social. Improving the optimizing website sitespeed and web presence of our clients is one of the individual’s most requested goals, and one of the critical components to their social media marketing plan. But what we also teach is that many parts make the whole, building blocks of a good foundation. SEO …

Mixing marketing, ImaginePublicity, social media marketing, social media management

Mixing Up the Marketing, the Recipe for Success

  Online marketing and social media? Offline advertising and media?  Both are equally important in the mix of marketing. Whether you are a large corporation or a small start-up, learn the correct combination of advertising, publicity and marketing, then stir it up with your company’s message to hit your target customer’s taste buds. Printed Materials Although you may be a social media heavy hitter and have a presence on all the networking and social media platforms, continue to grow your presence in your own backyard. Keeping  brochures and business cards updated and handy will get your information directly into the hands of those who you want to remember you. Trade shows and on the ground marketing at the local level is what’s going to build a strong business foundation.  Don’t rely solely on social media efforts, but combine direct marketing with online marketing. Website & Blog Your website is the icing on your cake.  You simply can not do without a website in the world of online marketing. A website is the mixing bowl in the online kitchen where you’ll direct all …

bloviating on blog posts

Bloviating Your Blog: The Long and Short of the Post

Bloviate: “talk at length, especially in an empty or inflated way”   The debate presses on about length, or word count, of the ideal blog post. Opinions vary and many good points are made about long vs short, what online readers read, and how content length helps in SEO ranking. The long and short of blog posting Readers, how do you fall into a blog post and what keeps your attention until the end? It’s said the attention span of the average online reader will go both ways. Articles are frequently skimmed with longer ones saved for reading later on apps such as Pocket. Look at the bottom of this post and you’ll see the Pocket icon, a useful tool if you don’t have time to get to the end of this one! However, short posts won’t appropriately convey long, detailed subject matter. How long is too long? In terms of measurement, the great debate continues in the comment sections of posts such as one on the Buffer blog. As you read through this lengthy post, you’ll find …

Social media marketing plans

Social Media Management: How to Stay Focused When Plans Keep Changing

If nothing ever changed, there’d be no butterflies. ~Author Unknown Planners love checklists, maps, schedules and itineraries set in stone. But, what happens when those fine tuned plans get turned upside down? Life suddenly becomes messy. Frustration over minor change throws a monkey wrench into happily skipping through the day for those who have a hard time going with the flow. In social media management and marketing, certain strategies are outlined for each client. However, sometimes they just don’t work out. That’s the time when it’s a challenge to find a new direction. While small things, like a change in meeting time, may seem minor to most, the impact to a planner becomes cause for anxiety or panic, upsetting the well laid strategies and shifting the focus to recovery mode. If you find your plans have taken a spiral, here are a few ways to overcome the feeling that all is lost, and how to recover and carry on. Let it all out Throw a hissy fit if you have to, but make sure it’s temporary and doesn’t keep you from recovering your …