In Marketing Everything Old Becomes New Again
Does it seem like the digital age has developed more ways to analyze, digitize, and sanitize all aspects of human existence, especially the buying public?
All posts tagged: social media management
Should Marketers Re-Think Social Media for Small Business?
I’m seeing the decline of using social media exclusively to promote a brand or generate sales. Yes, it’s still essential to have a presence, but using solely social media as your publicity tool is no longer a valid marketing policy.
Quantity v. Quality in Social Media Marketing
A social media campaign’s quality can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. You may think that pursuing followers is an actionable part of broadcasting your message, and that’s true to some extent. However, when was the last time your followers put a dent in your bottom line? Have you sold more product or services because of it? Some may be lucky enough to say yes, but the majority will admit it didn’t help propel business, only their ego. Who cares? Far too many marketers emphasize the number of social media followers they have, and some go so far as to buy followers. Buying follower lists is not a recommended strategy. Your paid followers will quickly fall away unless your campaign depends on credibility, influence, or real relationships. They don’t care. Presuming a million followers makes you look famous or more of an influencer, and if that’s your goal, you should …
It’s Never Too Late to Establish a Social Media Presence
When it comes to marketing, individuals and small business owners are often faced with so many traditional advertising and social media channels trying to satisfy their marketing needs.
Social Media: We Don’t Want to be Customers!
Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …
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