A social media campaign’s quality can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. You may think that pursuing followers is an actionable part of broadcasting your message, and that’s true to some extent. However, when was the last time your followers put a dent in your bottom line? Have you sold more product or services because of it? Some may be lucky enough to say yes, but the majority will admit it didn’t help propel business, only their ego. Who cares? Far too many marketers emphasize the number of social media followers they have, and some go so far as to buy followers. Buying follower lists is not a recommended strategy. Your paid followers will quickly fall away unless your campaign depends on credibility, influence, or real relationships. They don’t care. Presuming a million followers makes you look famous or more of an influencer, and if that’s your goal, you should …