All posts tagged: Publicity

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …

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The Top 10 Self-Promotion Mistakes

Most of the tips in the following article are related to books and authors, however, no matter what you’re promoting, whether it be an author, website, or *gasp* yourself, this article has some timely advice and pitfalls to avoid. By: Cynthia Sterling (originally posted in 2011) Since most publishers do little to promote individual books or authors, self-promotion can help authors reach the attention of readers, booksellers, reviewers and others who can help forward their careers. But the wrong kind of self-promotion can do more harm than good. Savvy self-promoters avoid the following mistakes: 1. Not targeting your audience, or targeting the wrong audience. Self promotion begins with a plan. Decide who you want your promotion efforts to reach: book sellers, romance readers, other readers? Different types of promotion are effective with different groups. Book sellers might be receptive to Advanced Review Copies (ARCs) of your book, or shelf-talkers or other material that might help them sell the book once it’s in the stores. Readers might be better approached with a bookmark or newsletter. 2. Spamming More …

How to Work with a Publicist: What’s the Relationship Like, Are you Golden?

Every new or potential client has a myriad of questions, and we at ImaginePublicity expect no less!  As we work together towards the common goals of success, there is a process that’s learned along the way.  We like to explain that we are always a “work in progress” heading towards the same end, and willing to change direction in mid stream if a strategy isn’t working.  Mari Selby of Selbyink sums the process up very well in the following article! Although directed towards marketing for authors or books, the principles remain the same no matter if we are working with you on your business, ventures, dreams, or imaginings!  What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship. When a publicist is passionate about your material you have a cheerleader on your side that will go to any length to promote your project. Initially that could be both embarrassing, and encouraging. …

Why, Oh Why Do I Have to Blog All the Time!?

As I pound and pound into the heads of my clients why blogging consistently is soooo important! by Nitin Aggarwal Blogging began as a means of expressing personal thoughts, then it gradually became a publicity tool for stars and paparazzi and finally, it reached the entrepreneurs of this world. With marketing becoming increasingly competitive, campaigning through the World Wide Web (WWW) ensured that blogging research reaches new peak. Blogging has come a long way from simple web pages to extremely sorted and read content of the internet. Comments on blogs and the speed of passing blog links among users with similar interest show the power of blogging and its popularity on a global dais. There are plenty of benefits of blogging for small, large businesses and even the non-trade sections such as awareness-creating organizations worldwide. Surveys show that people prefer to trust those companies more, which tend to engage in blogging. Brand Building: Climbing the long ladder can be so scary when you look up from the bottom. Blog works like your escalator, you can look …

Powerful Promoters: SHARPIE Wins the Prize!

We accidentally ran across a post by Sharpie on Twitter….or, perhaps it wasn’t by accident, but by design!  You see, Sharpie was using a “promoted by” tweet which shows up at the top of the Twitter stream on Hootsuite. Of course, this drew our interest and led us to a post on their company’s blog.  An ingenious peek at the power of Sharpie! Much to the reader’s delight, the site is a colorful, a well designed space that is much more than eye catching and appeals positively to the senses.  The article was amazing; the use of Sharpies to design the Harley belonging to the president of the company, Ben Gadbois. The Sharpie blog is a compendium of posts “sharing the amazing stuff people do with Sharpies.”  Everything from Gadbois’ beloved and decorated Harley to beautiful artwork creations on paper coffee cups! The Sharpie blog consistently showcases its ads with the tagline “It Starts With Sharpie.”  Each ad features one of the creations from a myriad of talented Sharpie artists.  One of our personal favorites is …