All posts tagged: Promotion

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …

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The Top 10 Self-Promotion Mistakes

Most of the tips in the following article are related to books and authors, however, no matter what you’re promoting, whether it be an author, website, or *gasp* yourself, this article has some timely advice and pitfalls to avoid. By: Cynthia Sterling (originally posted in 2011) Since most publishers do little to promote individual books or authors, self-promotion can help authors reach the attention of readers, booksellers, reviewers and others who can help forward their careers. But the wrong kind of self-promotion can do more harm than good. Savvy self-promoters avoid the following mistakes: 1. Not targeting your audience, or targeting the wrong audience. Self promotion begins with a plan. Decide who you want your promotion efforts to reach: book sellers, romance readers, other readers? Different types of promotion are effective with different groups. Book sellers might be receptive to Advanced Review Copies (ARCs) of your book, or shelf-talkers or other material that might help them sell the book once it’s in the stores. Readers might be better approached with a bookmark or newsletter. 2. Spamming More …