We live in a culture of instant gratification, that’s a fact. But how does that translate into your social media marketing strategy? Of course, you want to think what you have to offer is so valuable that it will go viral, whether it’s a service, a web-based business, a new book, or a website, you want others to experience the same sense of excitement that you’ve worked so hard to produce. Reality check, it rarely happens! Beyond the Buzz Creating short-term buzz is important when trying to rise above the internet noise and be noticed. But, how long will a buzz last without a long-term strategy of relationship building? While it’s difficult to keep up with the ever-changing requirements of the search engines and applying the latest SEO practices to your site, going beyond the initial buzz you’ve managed to create, what’s the long-term objective to your strategy? There are as many strategies as stars in the sky, and keeping up with what’s working is a full-time job, one that is best left to professionals in the SEO trade, …