All posts tagged: Press Release

Susan Murphy Milano: Gone But NEVER Forgotten

The world lost a shining star, but heaven gained her. Photos by Monica Caison FOR IMMEDIATE RELEASE Susan Murphy Milano, National Advocate, Dies of Cancer Nationally recognized for her work with victims of abuse   Myrtle Beach, SC………On Sunday morning, October 28, 2012,  Susan Murphy Milano, one of the nation’s leading pioneer advocates for victims of intimate partner violence, lost her battle with the ultimate abuser, cancer, in Myrtle Beach, South Carolina.  Susan left this earth from the home of her close friend, caretaker, and business partner of several years.  She was 52. Throughout her 20 year career Murphy Milano was well known as an outspoken, fiery activist who took on the role of protector of the abused, often using distinctive methods for insuring safety from their abusers. Susan Murphy Milano began her one woman crusade in 1989 after the death of her beloved mother at the hands of her police detective father. Growing up in a household which held many secrets, she vowed that the world would look differently at battered women and provide …

The Press Release: Free or Paid and What Will It Do For Me?

  All marketing and publicity companies should rely on press releases to get news to media sources. Traditional or online sources, each can be beneficial to a client’s brand building and credibility, but with the understanding that, unlike paid advertising, they are not designed to blatantly promote a product or service. A press release must be based on newsworthy facts. Write about a corporate milestone, new products and services, special events, and personnel hires and promotions. Not everything is worthy of a formal press release, and those things should be left to individual announcements through alternate means, such as private email lists, blog posts, or noting on social networking sites. With the landscape of media changing one thing remains steadfast; the driving force to get your information in front of the eyes of those who count. So, how can press releases help in accomplishing that?  Should you be paying for them, how much, and what do you get from free services. To Pay or Not To Pay Press release service fees can range anywhere from free to hundreds of dollars …