All posts tagged: Online Reputation

There’s No Such Thing as Bad Publicity? Wrong!

Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined.  If an individual, and especially a company doing business online, doesn’t know how to properly use social media networks, it’s time to learn.  It’s like saying there isn’t time to figure out how to use the phone, and just as important because social media sites are where customers are communicating, whether it be positively or negatively. 1. What are they saying? The first lesson to learn in social media is to monitor what others are saying.  Frequently check the Twitter stream or Facebook, look to see how many are talking about bad experiences, complaining about service, or overall bitching about someone doing them wrong!  Sometimes it makes for a juicy, gossipy story which spreads like wildfire. For some reason the public loves to …

5 Easy Pieces: Fake Profiles, How Many Should You Have?

  Photo courtesy TimeLordmk on Deviant Art   In the online world you can be whomever you want to be, but, how many times? As social media created large communities, just like any town, there are good sides and there are bad sides and people act out in ways that they normally wouldn’t if the veil of a computer screen wasn’t there to protect their antics and their identity. But, do you think some have gone too far? Either there are way more folks misdiagnosed with multiple personality disorders, or their are less people using the WWW than originally counted, they are using multiple profiles! 1. Reasons to Be a Fake There are scores of reasons to create an online identity that doesn’t quite match your real identity, safety and security being the number one.  In an age where identities are easily stolen, it makes good sense.  For instance, my real name is not “Delilah”, and only a handful of friends know that, but it serves to keep my real identity somewhat out of the …