All posts tagged: Online Negativity

How to handle online negativity

How to Handle Online Negativity

Using social media marketing to enhance a brand, image or cause easily opens the door to those who will criticize no matter how well positive strategies are executed. “Haters will hate!” is a comment seen regularly on posts of those with some kind of public celebrity. The internet gives people anonymity and typing insults behind the veil of a computer screen never seems as harmful as doing it in real life.   How online negativity is handled is crucial and not to be dismissed lightly. Only so many will “get it” According to Tim Ferriss: “It’s critical in social media, as in life, to have a clear objective and not to lose sight of that.”  He argues that if your objective is to do the greatest good for the greatest number of people or to change the world in some small way (be it through a product or service), you only need to pick your first 1,000 fans — and carefully. “As long as you’re accomplishing your objectives, that 1,000 will lead to a cascading effect,” …