All posts tagged: Marketing

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The Top 10 Self-Promotion Mistakes

Most of the tips in the following article are related to books and authors, however, no matter what you’re promoting, whether it be an author, website, or *gasp* yourself, this article has some timely advice and pitfalls to avoid. By: Cynthia Sterling (originally posted in 2011) Since most publishers do little to promote individual books or authors, self-promotion can help authors reach the attention of readers, booksellers, reviewers and others who can help forward their careers. But the wrong kind of self-promotion can do more harm than good. Savvy self-promoters avoid the following mistakes: 1. Not targeting your audience, or targeting the wrong audience. Self promotion begins with a plan. Decide who you want your promotion efforts to reach: book sellers, romance readers, other readers? Different types of promotion are effective with different groups. Book sellers might be receptive to Advanced Review Copies (ARCs) of your book, or shelf-talkers or other material that might help them sell the book once it’s in the stores. Readers might be better approached with a bookmark or newsletter. 2. Spamming More …

How to Work with a Publicist: What’s the Relationship Like, Are you Golden?

Every new or potential client has a myriad of questions, and we at ImaginePublicity expect no less!  As we work together towards the common goals of success, there is a process that’s learned along the way.  We like to explain that we are always a “work in progress” heading towards the same end, and willing to change direction in mid stream if a strategy isn’t working.  Mari Selby of Selbyink sums the process up very well in the following article! Although directed towards marketing for authors or books, the principles remain the same no matter if we are working with you on your business, ventures, dreams, or imaginings!  What does a publicist do? Most people who hire a publicist have no idea how to maximize their time with a publicist. They neither know what to expect from the campaign or from the relationship. When a publicist is passionate about your material you have a cheerleader on your side that will go to any length to promote your project. Initially that could be both embarrassing, and encouraging. …

Donna R. Gore, LadyJustice,Shattered Lives,ImaginePublicity

Shattered Lives Welcomes Media Maven, Ann Baldwin

SHATTERED LIVES with Donna R. Gore, “LadyJustice” Examining the effects of those who have survived violent crime and how it has impacted their lives. Real people, real tragedy, real help. Saturdays at 5pm ET Listen LIVE or podcast:  CLICK HERE In the world of public relations and marketing, Baldwin Media is the top of the heap, offering clients the professionalism and promotional drive that they each deserve.  Not only does Baldwin Media handle marketing clients, but also those thrust into the media spotlight through no choice of their own.  Media crisis management is a service we don’t often see offered, but vital if the media comes knocking at your door unexpected. Another important service offered is Media Training for those who need the skills necessary to handle the important media interviews. When the media calls, you always want to look your best, be your best and put your best foot forward. At the heart of Baldwin Media, LLC is Founder and CEO, Ann Baldwin, our guest for the hour! About Ann Baldwin Ann Baldwin has more than a decade …

5 Easy Pieces: Learning the Hard Way, Losing Your Domain

Yes, it happened. A renewal date came up, was missed and before you know it, when attempting to pay the renewal we find out the domain was put up for auction and purchased by someone else. Now what!? Facing the situation professionally was hard and embarrassing, my head hit the brick wall several, painful times before I sucked it up and started hunting for ways to remedy the situation. (found that security giant Checkpoint did the same thing)  Luckily, and I highly recommend everyone do this, I had purchased a back-up domain name so the site did not go down completely.  But, it was an unnecessary, time-killing task that was not on my already busy to-do list. Why would anyone else finding a domain want a domain name with someone else’s name?  Well, if you, as a marketer and branding consultant have done a good job, that domain name has real value, especially to online “speculators.”  Just like house flipping in the real estate market, domain names are online real estate and speculators love to …

Why, Oh Why Do I Have to Blog All the Time!?

As I pound and pound into the heads of my clients why blogging consistently is soooo important! by Nitin Aggarwal Blogging began as a means of expressing personal thoughts, then it gradually became a publicity tool for stars and paparazzi and finally, it reached the entrepreneurs of this world. With marketing becoming increasingly competitive, campaigning through the World Wide Web (WWW) ensured that blogging research reaches new peak. Blogging has come a long way from simple web pages to extremely sorted and read content of the internet. Comments on blogs and the speed of passing blog links among users with similar interest show the power of blogging and its popularity on a global dais. There are plenty of benefits of blogging for small, large businesses and even the non-trade sections such as awareness-creating organizations worldwide. Surveys show that people prefer to trust those companies more, which tend to engage in blogging. Brand Building: Climbing the long ladder can be so scary when you look up from the bottom. Blog works like your escalator, you can look …