All posts tagged: Marketing

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Hype Marketing or Just Hype?

Hype marketing is defined as “unintentional, feverish, uncontrolled, community-driven, and often exaggerated.” Generating feelings and tapping into the emotion of the consumer, hype marketing creates the enthusiasm, urgency, and energy to help a campaign go viral.

Is Your Book Networking in All the Right Places? Self-Marketing Tips

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Google+,  an author may need to go beyond the place where everyone is, and find “where you know” to connect with potential readers. Authors have a specific goal that’s common among them, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether it be for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books.   As an author, where are you spending your social media time? There are an immense amount of users on Facebook (800 million), Twitter continues to lead, LinkedIn connects you professionally, and Google+  allows connection more specifically with those in your “circle” of expertise. While each of these networks, and many others not mentioned are truly important in the big picture, authors must figure out how to break them down into …

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …

Basics, marketing basics, ImaginePublicity

The Basic Building Blocks of Marketing Never Change

The word “expert” has been quite diluted in the world of internet based marketing. With the dawn of a new trade, social media marketing, experts are being born on a regular basis, but what qualifies one to be named an expert? Just because someone is adept at figuring out the latest social media site, app or network, doesn’t necessarily put them into expert status, or guru-another misnomer. While technology, and how to effectively use it advances at a rapid speed, some of the basic building blocks of marketing do not change. Engagement Conversation Trust Product Knowledge Closing the Sale The Basic Concepts of Marketing Never Change 1. First Engagement It’s been a long-standing part of sales training programs that you must engage with the customer, discovering all that you can about them in a short period of time . Using skill and personality, the potential success of a sale starts with the first hello. The means by which we say hello may have changed, or advanced, but if the first contact with the customer can’t …