All posts tagged: marketing podcasts

Mobile devices like iPod, tablets and smartphones for podcasts on the go

Podcasting: On Demand, On the Go

In the shower. In the garden. In the gym. On the road. Anywhere, anytime, when you want it! Entertainment, information, experiences, memorable stories, education, in-depth interviews, interesting topics and people comprise the content of today’s podcasts heard around the world. With the advent of Apple’s iPod back in 2001, which touted the fact that it holds “1000 songs in your pocket,” a new form of listening was created.  The iPod evolved over the years to hold, not only music, but videos, television shows, and “podcasts.” Along with iTunes as a source for downloading broadcasts, other internet sites emerged with similar offerings and today most terrestrial radio stations have the ability to download and listen to shows at a later time. The revolution of podcasting introduced the world to “on demand” listening devices that can be taken anywhere. Podcasting as a Marketing Tool Podcasting isn’t always music or a conversation between host and guest. Businesses and individuals use the format as a powerful communication tool. Combined with a well crafted blog, podcasts can disseminate information through the pipeline reaching a much larger audience. …