Are you kidding me? I just finished writing, editing, and putting this baby to bed! The publishing world has evolved from a whirlwind, cross country, all expenses paid book tours to a “no” marketing plan. Authors are on their own. Not only do authors research and write books, edit for publishing, now they must establish their digital presence, gather followers on social media sites, and get their book in the door of bookstores. On top of trying to carve out time to write, this could put any author over the edge! Let’s examine some of the things authors should be thinking about when activating a book marketing plan. 1. Take a step back Authors weren’t meant to be marketers but are thrust into that position after the hard work and pleasure of writing your book has come to “the end.” There’s no time to breathe until you get ready for a new ride…..marketing the book! TIP…  When you complete your book take a step back, but don’t let the momentum stop. It’s the most critical …