In Marketing Everything Old Becomes New Again
Does it seem like the digital age has developed more ways to analyze, digitize, and sanitize all aspects of human existence, especially the buying public?
Does it seem like the digital age has developed more ways to analyze, digitize, and sanitize all aspects of human existence, especially the buying public?
Do you know those who feel they are giving it all but not being reciprocated with comments and shares of their material, asking,”what’s in it for me?” Of course there will be frustration, but what better way to define that frustration than looking closely at relationship types. Let’s get personal! Social media can often behave like a one-sided relationship, a bad relationship, or be the relationship of your dreams with someone who is totally “into” you and hangs on your every word and desire. If you find the latter, please do share your secrets! Social Media’s One-Sided Relationship In a one-sided relationship there are several factors which upset the dynamic of give and take. One side tends to be excessively giving, looking to constantly please, giving beyond what’s expected or wanted. The other side is the recipient who continuously takes for their own self-gratification, rarely going out of their way to give back because they are satisfied with all that they are. In social media networks it’s easy to see the push and pull of those trying to …
We live in a culture of instant gratification, that’s a fact. But how does that translate into your social media marketing strategy? Of course, you want to think what you have to offer is so valuable that it will go viral, whether it’s a service, a web-based business, a new book, or a website, you want others to experience the same sense of excitement that you’ve worked so hard to produce. Reality check, it rarely happens! Beyond the Buzz Creating short-term buzz is important when trying to rise above the internet noise and be noticed. But, how long will a buzz last without a long-term strategy of relationship building? While it’s difficult to keep up with the ever-changing requirements of the search engines and applying the latest SEO practices to your site, going beyond the initial buzz you’ve managed to create, what’s the long-term objective to your strategy? There are as many strategies as stars in the sky, and keeping up with what’s working is a full-time job, one that is best left to professionals in the SEO trade, …