All posts tagged: ImaginePublicity

Riding in the Back Seat Long Enough??

 Respectfully reprinted from http://www.donnagore.com with a heartfelt thank you for the stellar endorsement! Have you been “riding in the back seat long enough,” just tagging along for the ride? Or… have you been “thrown under the bus” by friends, family or heartless would-be employers who could not see what you have to offer? Finding a new career or a new endeavor to generate extra money is frequently like taking a walk through a mine field without the proper advice.  You only have “X number of dollars” to spend… and you have even less time to chase down leads while competing with the masses… And then, there’s the holiday season… The holidays take their toll on your wallet, your time, your energy, your motivation.  And if you are unemployed, the “holiday spirit and happiness factor” are probably severely running on empty.  Lest we forget… the social media landscape is not for the faint of heart. However, Ladyjustice has “dipped her toes in the water” in recent weeks and found some rewards.  Some people do respond. Business is …

There’s No Such Thing as Bad Publicity? Wrong!

Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined.  If an individual, and especially a company doing business online, doesn’t know how to properly use social media networks, it’s time to learn.  It’s like saying there isn’t time to figure out how to use the phone, and just as important because social media sites are where customers are communicating, whether it be positively or negatively. 1. What are they saying? The first lesson to learn in social media is to monitor what others are saying.  Frequently check the Twitter stream or Facebook, look to see how many are talking about bad experiences, complaining about service, or overall bitching about someone doing them wrong!  Sometimes it makes for a juicy, gossipy story which spreads like wildfire. For some reason the public loves to …

The Press Release: Free or Paid and What Will It Do For Me?

  All marketing and publicity companies should rely on press releases to get news to media sources. Traditional or online sources, each can be beneficial to a client’s brand building and credibility, but with the understanding that, unlike paid advertising, they are not designed to blatantly promote a product or service. A press release must be based on newsworthy facts. Write about a corporate milestone, new products and services, special events, and personnel hires and promotions. Not everything is worthy of a formal press release, and those things should be left to individual announcements through alternate means, such as private email lists, blog posts, or noting on social networking sites. With the landscape of media changing one thing remains steadfast; the driving force to get your information in front of the eyes of those who count. So, how can press releases help in accomplishing that?  Should you be paying for them, how much, and what do you get from free services. To Pay or Not To Pay Press release service fees can range anywhere from free to hundreds of dollars …

Can You Be All Things In The World of Marketing?

In the world of marketing, advertising and public relations, you often hold in your hands the responsibility of another’s success.  A virtual balancing act when taking on new projects, and keeping all other clients in the mix, along with any semblance of a personal life. Sometimes everything seemingly works out well, and other times it’s a struggle to get ideas and strategies off the ground.  Each client’s success depends on their happiness with the job you are doing for them, and ultimately their bottom line. The best laid plans and strategies often fall short of expectations, especially if a client is either too hands on or, on the opposite end, does not collaborate well enough.  While it’s easy to point a finger of blame, or make excuses, your marketing business depends on your ability to find solutions and each client you work for deserves nothing less. Regardless of the situation, your success depends on the level of confidence built that you will give it your best.  Whether your client constantly changes what they want, or …

Making Your Google+ Profile Work For YOU

  Have you been wondering what is all  the buzz about Google+ ? Will it outshine Facebook and Twitter?  Do I have to learn something new to fit in?  Are all my friends going to migrate there? With tons and tons of online platforms already in existence, why do we need another one? We’ve found the simplicity of Google+ to be a great advantage, as well as the opportunity to categorize the many connections you make online.  Yes, you can do it with Facebook and Twitter as well, but with the drop and drag circles, it’s so much easier! Control over content is the best around, in our opinion.  You make the decisions about whom you wish to read what you post, as well as what you wish to read, and with whom you want to interact.  By going from circle to circle, you see what those specific members are posting and commenting on, while  filtering the “noise”  and personal updates you won’t see on the same level with Facebook or Twitter. Using Google+ Profile as Your …