All posts tagged: ImaginePublicity

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …

SEO for the Average JOE

One of the important goals of social media marketing strategies is to have your website rank the highest it can among the search engines and be readily available to those searching keywords and phrases, hence SEO, or search engine optimization. And now, the confusion begins. Although SEO is considered the technical side of crafting a site, there’s another area which is even more important, the usability and sharing capability of the content created on the site. In other words, if the traffic that is driven to the site by good SEO practices is not able to find the usable information the search engine provides, seekers will quickly leave and never share that information, contradicting the purpose of social media marketing, the concept of being social. Improving the optimizing website sitespeed and web presence of our clients is one of the individual’s most requested goals, and one of the critical components to their social media marketing plan. But what we also teach is that many parts make the whole, building blocks of a good foundation. SEO …

Connecting the Dots in Social Media Marketing

  Whether you are a Fortune 500 Company, a start up, or an individual with a product, book or brand, there must be a strategic plan to drive business. Social media has become a valuable business marketing tool. People of all demographics are jumping on social media sites daily and respect the opinions of their peers as a purchasing guideline. An effective Social Media Marketing campaign will leverage the power of the internet to build value, credibility and have the highest potential to reach a target audience in order to increase sales and visibility in the marketplace. Sound complicated? A successful campaign should leave a mark on social media sites to engage with existing customers, reach new customers, and build brand awareness. Put An Ear to the Ground (Listen!) Social media sites reveal what existing and potential customers think about a company, product and services. By their comments and engagement, it can be determined what they think and be able to respond accordingly. By listening closely they will give an indication when to push your campaign harder or when …

sprouting your business

How to Sprout Your Global Business!

No, Virginia, this isn’t your mama trying to crash the glass ceiling any longer. The times have changed, business climate is restyled, and the growth of business has morphed into whatever you want it to be; whether a multi faceted corporate entity is in your future, or a one man band operation, you have the ability to adopt what suits your interests best. How does a business sprout and grow? Here’s where a heavy dose of fear is likely to either build an empire, or have you retreating to the unemployment office or your current employer’s cubicle. Do what you do best and be the best at what you do Let’s start with some golden advice I received from my Yeah Local marketing agent. The secret is there is no secret; don’t do business that you can’t do well. In other words, don’t take on clients, cases, or opportunities that you don’t have every reason to expect will add value to the growth of your reputation as the best. It’s easy to fall into the trap of thinking you should take on anything that …