All posts tagged: ImaginePublicity

How to Sprout Your Global Business!

No, Virginia, this isn’t your mama trying to crash the glass ceiling any longer. The times have changed, business climate is restyled, and the growth of business has morphed into whatever you want it to be; whether a multi faceted corporate entity is in your future, or a one man band operation, you have the ability to adopt what suits your interests best. How does a business sprout and grow? Here’s where a heavy dose of fear is likely to either build an empire, or have you retreating to the unemployment office or your current employer’s cubicle. Do what you do best and be the best at what you do Let’s start with some golden advice. The secret is there is no secret; don’t do business that you can’t do well. In other words, don’t take on clients, cases, or opportunities that you don’t have every reason to expect will add value to the growth of your reputation as the best. It’s easy to fall into the trap of thinking you should take on anything that comes your way, but looking at the long term, …

How to Support an Author in Three Clicks

  While hosting a podcast with authors from WildBlue Press it’s clear that there are easy ways to support authors and their books. Interviewing seasoned best-selling authors indicates that no matter what level of success they have achieved, they are always under the influence of the reader. So how much clout do you think you have as a reader of books? If you’re a reader, you are the reason that writers write! Don’t just read a book, put it away, or give it to your friends, savor the moments it took to bring the story to you in the first place and help support the author that gave you hours of pleasure. Click #1 Buy! No matter what format is your favorite, there are several ways to buy the book. If you prefer a hard copy, buy from an online bookseller like Amazon, Barnes & Noble, or, better yet, directly from indie publishers like WildBlue Press. Most authors will offer signed copies directly from their websites to add to your collection. Local bookstores may carry books by your …

Authors! Market That Book!

Are you kidding me? I just finished writing, editing, and putting this baby to bed!   Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own.  Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the social media sites, and, if lucky, get in the door of a bookstore to sell it and have a signing event.  On top of trying to carve out time to write, this could put any good person over the edge! 1. Take a step back Okay, so authors weren’t meant to be marketers, but somehow they are now thrust into that position, so let’s make the best of it. There’s work to be done, just when the hard work of the book writing has finished.  No time to breathe?  Get ready for a new ride! Don’t let the momentum stop, or the mountain look …

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …