What’s the most important thing you can do to help the success of your branding campaign, your book, or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public through social media or traditional strategies will significantly impact building a successful image. There are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How are public relations defined? The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking. Whether a private label, personality, product, or company, all campaigns must go through the “discovery” process. 1.Content Content creation and a functional website are the premier tools of the trade-in social media networking, and fresh content is what the search engines feed upon. …