All posts tagged: Business

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Basics, marketing basics, ImaginePublicity

The Basic Building Blocks of Marketing Never Change

The word “expert” has been quite diluted in the world of internet based marketing. With the dawn of a new trade, social media marketing, experts are being born on a regular basis, but what qualifies one to be named an expert? Just because someone is adept at figuring out the latest social media site, app or network, doesn’t necessarily put them into expert status, or guru-another misnomer. While technology, and how to effectively use it advances at a rapid speed, some of the basic building blocks of marketing do not change. Engagement Conversation Trust Product Knowledge Closing the Sale The Basic Concepts of Marketing Never Change 1. First Engagement It’s been a long-standing part of sales training programs that you must engage with the customer, discovering all that you can about them in a short period of time . Using skill and personality, the potential success of a sale starts with the first hello. The means by which we say hello may have changed, or advanced, but if the first contact with the customer can’t …

5 Easy Pieces: Yes! You Can Work From Home and be Successful!

How many of us throughout our careers, whether working part-time or on the corporate fast track, wished for a simpler, easier way to make a living from the comfort of our own home? The American dream is now owning your business, operating from a home office, saving money on wardrobe, travel, and lunches out.  Time saved will allow more quality time with your family as well as allow you to keep up with your duties around the house….that’s the vision, right? Watch what you wish for because that dream could become your worst nightmare. If worked right, it’s a win/win situation that generally brings satisfaction, but the pitfalls are many. Here are a few things to keep in mind for adhering to your at home career path: 1.  Workspace and working hours If you have the space, dedicate a room or an area specifically for work. There are tons of wonderful do it yourself sites that present ideas on how to organize and create a workspace that is functional for every budget. I love to collect …

“Thank You” Grows Your Business

Respectfully reprinted from: Kelley Robertson Is it just me or does the word thank-you seem to be in danger of becoming extinct and going the way of the dodo bird? In recent months I have received numerous email requests from people asking for suggestions about how to deal with a particular sales problem they are facing. I am more than willing to help; however, I am stunned that very few take the time to acknowledge the feedback. Perhaps the advice isn’t relevant or maybe they expected more. I don’t know. Don’t get me wrong. I’m not expecting people to scream “Thank-you! Thank-you! Thank-you!” Okay…maybe I am…just a little  Anyway, I have noticed that this type of behaviour (Canadian spelling) is becoming more frequent. Employees rarely, if ever, thank customers and instead expect to be thanked for processing their order. Sales people don’t thank their prospects for their time or customers for their business. Companies seldom thank long-term customers for their continued support. Here are a few easy-to-overlook situations when a thank-you is appropriate. A colleague …