All posts tagged: branding

There’s No Such Thing as Bad Publicity? Wrong!

Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined.  If an individual, and especially a company doing business online, doesn’t know how to properly use social media networks, it’s time to learn.  It’s like saying there isn’t time to figure out how to use the phone, and just as important because social media sites are where customers are communicating, whether it be positively or negatively. 1. What are they saying? The first lesson to learn in social media is to monitor what others are saying.  Frequently check the Twitter stream or Facebook, look to see how many are talking about bad experiences, complaining about service, or overall bitching about someone doing them wrong!  Sometimes it makes for a juicy, gossipy story which spreads like wildfire. For some reason the public loves to …

The Press Release: Free or Paid and What Will It Do For Me?

  All marketing and publicity companies should rely on press releases to get news to media sources. Traditional or online sources, each can be beneficial to a client’s brand building and credibility, but with the understanding that, unlike paid advertising, they are not designed to blatantly promote a product or service. A press release must be based on newsworthy facts. Write about a corporate milestone, new products and services, special events, and personnel hires and promotions. Not everything is worthy of a formal press release, and those things should be left to individual announcements through alternate means, such as private email lists, blog posts, or noting on social networking sites. With the landscape of media changing one thing remains steadfast; the driving force to get your information in front of the eyes of those who count. So, how can press releases help in accomplishing that?  Should you be paying for them, how much, and what do you get from free services. To Pay or Not To Pay Press release service fees can range anywhere from free to hundreds of dollars …

The Ladder of Success is Never Crowded at the TOP

Often times we are affected by those with whom we surround ourselves.  It’s always a good idea to take stock on a regular basis, not always looking for those with like minds, but those with like attitudes.  Positive thinkers and positive creators will support each other every step of the way to success. (editor) Respectfully reprinted from Today is That Day 5 Simple Methods for Banishing Negative People From Your Life Negative “energy vampires” are not living a life full of happiness and success, yet they will happily drag you down to their level unless you escape their clutches before it is too late! Use these 5 basic guidelines as an outline that will help to safeguard you from negativity, and will also help you to identify negative people so that you can remove yourself from their sphere of influence. Once you have internalized not practicing the following unsuccessful habits, you will suddenly start noticing people in your life who consistently practice them on an almost daily basis. No Gossiping It doesn’t matter how justified you …