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Authors, Can You Market Your Book?

Are you kidding me? I just finished writing, editing, and putting this baby to bed! The publishing world has evolved from a whirlwind, cross country, all expenses paid book tours to a “no” marketing plan. Authors are on their own. Not only do authors research and write books, edit for publishing, now they must establish their digital presence, gather followers on social media sites, and get their book in the door of bookstores. On top of trying to carve out time to write, this could put any author over the edge! Let’s examine some of the things authors should be thinking about when activating a book marketing plan. 1. Take a step back Authors weren’t meant to be marketers but are thrust into that position after the hard work and pleasure of writing your book has come to “the end.” There’s no time to breathe until you get ready for a new ride…..marketing the book! TIP… When you complete your book take a step back, but don’t let the momentum stop. It’s the most critical …

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

Published by ImaginePublicity

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period. Moreover, success stories of first-time authors making a good living on a .99 …