All posts tagged: Book Stores

Authors! Market That Book!

Are you kidding me? I just finished writing, editing, and putting this baby to bed!   Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own.  Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the social media sites, and, if lucky, get in the door of a bookstore to sell it and have a signing event.  On top of trying to carve out time to write, this could put any good person over the edge! 1. Take a step back Okay, so authors weren’t meant to be marketers, but somehow they are now thrust into that position, so let’s make the best of it. There’s work to be done, just when the hard work of the book writing has finished.  No time to breathe?  Get ready for a new ride! Don’t let the momentum stop, or the mountain look …

Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …