All posts tagged: Authors

Is Your Book Networking in All the Right Places? Self-Marketing Tips

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Instagram, an author needs to go beyond the place where everyone is, and find “where you know” to connect with potential readers. Authors have a common goal, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books. As an author, where are you spending your social media time? There are an immense amount of users on Facebook (billions!) and Twitter, LinkedIn connects you professionally, and Instagram is a gem for storytelling. While each of these networks are truly important in the big picture, authors must figure out how to break them down into smaller entities. This is where Groups, Lists and Stories become an integral part of self-marketing.  Filtering out …

ImaginePublicity on Air: K.J. Howe Author and Director of THRILLERFEST

For the last six years, K.J. Howe has immersed herself in the world of kidnapping to bring authenticity to the page. Her first novel, The Freedom Broker, won a Thriller Award for Best First Novel. Her second book, Skyjack, received a Boxed and Starred Review from Publishers Weekly and a Starred Review from Library Journal. Not only does Howe write with enthusiasm for her character, she meticulously does  research to bring real issues to the storyline. Thea Paris appears in the series as a kidnapping negotiator with a love for adventure and the ability to overcome her personal obstacles to get the job done. There are 25 elite professionals who travel undercover to the deadliest spots in the world to bring hostages home safely by any means necessary. Only one of those 25 elite response consultants is a woman.  She brings everything a man does to the job as well as her intuition. She is the inspiration behind professional kidnap negotiator Thea Paris. Although the Freedom Broker series is fiction, Howe brings personal knowledge of …

The Will James Mystery Series: Interview with author Martin Herman

    Martin Herman has been writing timely articles and short stories since he was 11 years old and growing up in Brooklyn over 70 years ago.  His 6th grade teacher told him to create a new story each and every week for the rest of his life; the story could consist of just a few key words or be many pages long.  He missed a few weeks – but not many – and by 8th grade, he was selling short stories to magazines around the country. In 2015, several months before his 75th birthday, he published his first full-length novel, a historical murder mystery, “The Jefferson Files”.  In 2016 he published his next novel, a contemporary thriller, “The Hidden Treasure Files”.  In May of 2017, he published his third novel in the current series, a modern tale of murder and terrorist inspired chaos, “The Sweet Revenge Files”. Website: MartinHermanAuthor.Com If you would like to be considered for an interview on ImaginePublicity on Air please email with a brief synopsis of your topic.

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The Top 10 Self-Promotion Mistakes

Most of the tips in the following article are related to books and authors, however, no matter what you’re promoting, whether it be an author, website, or *gasp* yourself, this article has some timely advice and pitfalls to avoid. By: Cynthia Sterling (originally posted in 2011) Since most publishers do little to promote individual books or authors, self-promotion can help authors reach the attention of readers, booksellers, reviewers and others who can help forward their careers. But the wrong kind of self-promotion can do more harm than good. Savvy self-promoters avoid the following mistakes: 1. Not targeting your audience, or targeting the wrong audience. Self promotion begins with a plan. Decide who you want your promotion efforts to reach: book sellers, romance readers, other readers? Different types of promotion are effective with different groups. Book sellers might be receptive to Advanced Review Copies (ARCs) of your book, or shelf-talkers or other material that might help them sell the book once it’s in the stores. Readers might be better approached with a bookmark or newsletter. 2. Spamming More …