All posts tagged: advertising

Social Media: We Don’t Want to be Customers!

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …

Jillian Maas Backman,ImaginePublicity

Change Already! with Jillian Maas Backman: The Power of Giving through Non-Profits

Change Already! Your Future, Your Choice Jillian, Warm and Fuzzy with an Attitude! Listen in live, or listen at your convenience through the archive of the show.   Jillian will walk you through the maze to an enlightened and engaging future of change! Tune in Thursdays at 1pm ET, 12pm CT Listen LIVE: http://www.blogtalkradio.com/jillianmaasbackman The goal of a non-profit is not success in terms of wealth, but in terms of the service they perform for others. Whether a non-profit is well endowed, like the wealthiest non-profit the Bill and Melinda Gates Foundation, or struggling to get itself off the ground, the values should be the same, to serve others through selected services and contributions. Jillian Maas Backman will talk about non-profits,  some of the good, and not so good aspects of non-profits. While most non-profits start up with lofty goals and good intentions, others are “in the business” to scam good people out of their hard earned money using unscrupulous means.  Before you make donations, there are ways to determine whether if the non-profit which you …