All posts tagged: advent of the internet

There’s No Such Thing as Bad Publicity? Wrong!

Everyone has heard the phrase “There’s no such thing as bad publicity, as long as they spell my name right!” That may have held true at one time, but with the advent of the internet and especially social media, a muddied name, and negative information, will spread faster than can be imagined.  If an individual, and especially a company doing business online, doesn’t know how to properly use social media networks, it’s time to learn.  It’s like saying there isn’t time to figure out how to use the phone, and just as important because social media sites are where customers are communicating, whether it be positively or negatively. 1. What are they saying? The first lesson to learn in social media is to monitor what others are saying.  Frequently check the Twitter stream or Facebook, look to see how many are talking about bad experiences, complaining about service, or overall bitching about someone doing them wrong!  Sometimes it makes for a juicy, gossipy story which spreads like wildfire. For some reason the public loves to …