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Imagine Publicity

Who are we?

Since 2008 ImaginePublicity has assisted in social media management for individuals, organizations, books, small businesses and websites. Social media marketing and management are proven to be an integral part of all business success strategies.

Our services are tailored to the individual goals of our clients with assessments and action plans for each step towards completion.

What we offer

Whether you are just beginning to put your toes into the social media waters, or not seeing your desired results, we can help. We offer a long-term program, or short-term, per project programs.

For a list of services refer to the Services page.

Contact for FREE consultation

If you would like to know more about how we can assist you with your goals, please call 843-808-0859 or send an email to contact@imaginepublicity.com for a FREE 30 minute consultation.

 

 

 

 

 

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Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Quantity vs Quality

Social Media Today comment:

The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers.

But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business.

Who really cares?

Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted.

If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care.

If you’re thinking having a million followers makes you look famous, and if that’s your goal, then look at who is actually interacting with you on social media platforms. How many are sharing or mentioning your content?

You know your content’s good, you’ve spent time, effort and money to create it, so if all these followers aren’t on top of it, what’s the point?

Winners and Losers

One would think the more people your marketing or services reaches, the better the chance you have to sell your product. In other words, quantity breeds quality. Not true unless you have time to sift through the noise and junk to find something of value. No one does that.

So who’s winning at this social media marketing game? It depends on several factors. What’s your bottom line goal? It differs with each individual and company, but campaigns should reflect the ultimate aspiration, to bring in more revenue. If not, why be in business?

The purpose of engaging with followers on any social media platform is to build lasting, long-term relationships. Look for those who care about your new service, product or business launch. They will be investing their time and money in what you have to offer.

LOGOLGImaginePublicity offers several plans to enhance your online presence. For more information about how to best increase your potential by using social media marketing and management, contact us!  Email: contact@imaginepublicity.com for a FREE assessment.

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book or your company?

Positive, professional relationships and good communication will put it on the right track!

Creating a positive relationship with the public, through social media or traditional strategies will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach.

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It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy.

How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility.

In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process.

1. Content

Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is what the search engines feed upon.  Yes, it takes time and a commitment to write on a regular basis, but for maximum results  it must be done.

Think you’re not a writer? If thoughts and ideas can be put down on paper, they have the potential to become blog content.

If writing ability is a concern, then a copywriter should be considered.  A simple, 300-500 word blog post 3 or more times a week gives the search engines, readers, followers and friends something to feast upon and exposes you to new and larger audiences!

2. Creativity

It’s no longer adequate to just put up a blog post and wait for readers to come, just as launching a book with a marketing plan, individuals and companies must stay creative in how the message reaches existing customers and potential future customers.  A blog post is a valuable marketing tool, and, just like an advertisement or a billboard, getting it in the right location for maximum exposure is key.

Put on your thinking cap and find your target audience! You don’t need to  participate in every social media site, but you must find the ones where your audience is engaged.

Network sites are full of information, as well as those who are seeking it, and it’s relatively easy to become involved in order to enhance your presence and spread the word.

Not the social type, or just don’t have the time or skills to use the internet to promote yourself? Consider contracting or outsourcing to a service oriented marketing company and hire a social media manager.

3. Consistency

How much is enough?  That’s a question that should be answered by realizing how important social relationship building is to the overall marketing strategy.

A business is open for certain hours, a customer or client knows when that is, and it should be made quite clear in all company information.  Social networking is now a large part of being “open for business” and someone must be manning the ship.

Whether it be blogging or networking in social media sites, showing up for work online on a consistent basis is like being at the office or opening the store on time! The upside is you don’t have to punch a time clock, but you must allocate time to share and be shared.

4. Conversation

With as much business that’s conducted over lunches, by phone, email and cocktail parties, we are adept at holding industry related conversations with others. It’s the same principal in social media networking sites.

How do business “strangers” meet in person?  By an introduction, a chance meeting, or talking about mutual interests. In social media it’s the same concept, start a conversation about someone’s post which shows interest, cultivate the conversation and see where it leads.  It could be that potential business lead you’ve been chasing, you just never know!

Not sure how to go about getting that important introduction? Consider aligning yourself with a leader that has an ability to connect people to people or better yet, people to business.

5. Communication

Once the conversation is started, communication skills come in to play. Find a way to personally correspond with a connection who shows potential interest.

Privately message or email, if possible.  Do some background homework, know something about them before forging ahead to make personal contact. Get to know the person or business through using the art of communication and build the relationship to the point where a positive message is received.

Trust and credibility are being built at this point and, if properly used, communications will seal the deal.

Perhaps you need a third party to professionally communicate or negotiate inquiries; consider hiring someone with experience to help guide those communications for the best results.

If you find yourself in a quandry about where to begin or how to move forward in the world of social media, the team at ImaginePublicity is here to help.  Call or email for a FREE assessment and a proposal customized to your specific needs and goals.

Tel:  843.808.0859    Email:  contact@imaginepublicity.com

www.imaginepublicity.com

Social Media: We Don’t Want to be Customers!

where did you get that toothpaste?

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along?

How many times do you take action based on the commercial?

This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air!

Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled.

The customer is always right

If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated.

It’s not the customer’s fault, it’s the marketer. You know the quote, “If you do what you always do, you get what you always get.”  Then why would promoters think broadcasting, in the same way, time after time, will finally work instead of taking a cue from the customers. After all, the customer truly is in control.

SOCIAL marketing is done at the backyard fence

Why is it so hard to understand the meaning of social? Can we socially sell? Of course, we can.

Everyone remembers cocktail lunches, ala Mad Men, where deals were brokered and signed over a brandy and cigar. If truth is known, better deals were sealed in social settings than pitching in the boardroom.

It’s nothing new, but for some reason, marketers struggle with the constant pitch. And, when beating customers over the head with it, they conclude that XYZ social media platform isn’t working for them, but, they continue to push harder, or leave the platform altogether.

Social marketing has always been around, and always will be part of the scene, whether online, over the backyard fence or the neighborhood coffee klatch. How do you think we learned about the best detergents, kids’ school, or restaurants?

It may be a different product lineup, but if you can’t socially communicate with your online neighbor about it, how will the word get around?

I’m not here to shop!

People aren’t participating in social media to shop. Customers will go to shopping sites to make purchases, however, they may be highly influenced by marketing tactics used on social media sites.

Remember when you noticed that Saturday Special at the local health food store on Facebook? You went to their page or website to get more information and they drew you into their store. They shared a personal experience from the store and made us all a part of it!Screen Shot 2016-05-19 at 11.09.07 AM

Marketers must be more creative in finding ways to connect with potential customers. By creating a friendly and engaging atmosphere on your business page, offering news about specials or discounts, and highlighting new products changes the “selling” atmosphere. Start the conversation, offer some polls or quizzes, and have fun with it.

Make customers an integral part of your business and use them to promote by sharing their own good experience over the backyard fence.

Opengate Welcomes New Medical Director

DrAndreaRitchin

Opengate Medical Director, Dr. Andrea Ritchin

Opengate, Inc., a nonprofit agency which serves adults with intellectual and developmental disabilities (IDD) in Westchester County, NY, recently named Dr. Andrea Ritchin as Medical Director.

Dr. Ritchin comes with a background in Family Medicine, having earned her medical degree from Mt. Sinai School of Medicine and having completed her specialty training at the Residency Program in Social Medicine at Montefiore Hospital in the Bronx.

During her years as a primary care physician in the Bronx, and later in Mt. Kisco, Dr. Ritchin developed an affinity for working with individuals with intellectual and developmental disabilities.  In both locations, she built a faithful following of pediatric and adult IDD patients.

Dr. Ritchin says that her career thus far has been very rewarding.  She found she was able to meet the challenges of caring for individuals with IDD by partnering with their families, caretakers, and advocates.  The opportunity to serve exclusively IDD adults alongside other people dedicated to the same goal pleases her:

When I received the invitation to come to Opengate, my first reaction was great happiness,” says Dr. Ritchin.  She adds, “Opengate has terrific nurses … they are the heart and soul of the medical staff. I have so much to learn from them.”

Dr. Ritchin’s immediate goals include getting to know each Opengate resident both as an individual as well as a medical patient.   She looks forward to working with the nursing staff to attend to the specific medical needs of each individual, not only treating specific medical issues as they arise, but also performing routine annual physical exams as well as coordinating specialty care.

Dr. Ritchin recognizes the disparity in access to health care for individuals with disabilities.  She would like to see more medical research addressed specifically to their needs, working towards evidence-based guidelines for all physicians who work on behalf of individuals with IDD.

An “empty nester,” Dr. Ritchin spends her free time reading (fiction and biography are favorites), gardening, and enjoying theater and music.   She is learning to play the viola, and is currently struggling to master a Bach minuet.

Opengate is proud to have Dr. Andrea Ritchin as a part of their team.

To learn more the programs and services provided by Opengate, we invite you to follow them on FacebookTwitter and LinkedIn, as well as subscribe to their Newsletter and Blog.


 

Dottie Laster Appears on Crimes and Times with Michael Tabman

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Crimes and Times is a live streaming news talk show hosted by Retired FBI Special Agent in Charge Michael Tabman. Crime, violence, terrorism, organized crime, fraud, national security, intelligence, and political crimes with guest experts in their field will be discussed.

Crimes and Times will be streaming live on Facebook, YouTube and Twitch. Previous interviews are available on their YouTube Channel. Viewers may participate live via Twitter by following @CrimesandTimes

On Thursday, August 31, Dottie Laster will be the expert guest on Crimes and Times discussing and answering questions about human trafficking.

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Heidi Search Center Executive Director, Dottie Laster, brings years of experience in combatting global human trafficking to the intersection of missing persons. Her work continues to bring results and she is available nationally for presentations and training.

She is the co-founder of the San Antonio, Texas Coalition Against Human Trafficking and the past Administrator of the Orange County, California Human Trafficking Task Force and has successfully written millions in grants to assist children and victims of human trafficking. Currently, Laster is the Anti-Trafficking Coordinator with the Bernardo Kohler Center as an accredited representative recognized by the Bureau of Immigration Appeals to practice immigration law under BKC.

Laster has served as technical advisor and/or producer of TV and movie projects for all major networks, and several motion picture production companies, and has worked with noted celebrities to raise funds and awareness about the issue of human trafficking.

Dottie Laster is featured in the documentary on sex trafficking in Latin bars and cantinas, The Cantinera, and her direct rescue work will be the subject of the MSNBC Documentary, Sex Slaves: Texas Rescue. She is the recipient of several human rights awards and has been featured in numerous publications including recent issues of Texas Monthly, Town Hall, and MORE Magazine.