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ImaginePublicity + Artisan Book Reviews

ImaginePublicity and Artisan Books

ImaginePublicity is proud to announce a collaborative partnership with Artisan Book Reviews who performs highly effective “targeted” marketing campaigns to substantially increase book sales.

Our teams will work together to assist authors in gaining market share using well tested strategies to enhance author awareness and increase exposure to direct audiences. Delilah Jones of ImaginePublicity says, “By combining the reach of our platforms we feel we are able to present authors an expanded opportunity to be seen, and readers a better chance to experience their books.”

Along with the resources and training ImaginePublicity offers, Artisan Book Reviews brings their expertise to the table giving authors a well-rounded plan to increase book sales. Some of the services found at Artisan Book Reviews:

  • Professional & Captivating Book Reviews
  • Social Media Book Promotion & Loud Shout-outs
  • Promotion of Books on Prominent Book Related Websites
  • Email Book Marketing & Blasts
  • Extensive Book Marketing Plans
  • Big Blog Tours
  • Permanent “Featured Author” Bio Page
  • Author Interviews
  • Amazon Reviews

Artisan Book Reviews Editor Ella James says, “Artisan Book Reviews website, and social media profiles, all have numerous readers, subscribers and visitors daily. We have a huge reach and are a highly popular, prominent and favorite book and readers website.

To submit your book for review and/or promotion, and to receive more information and pricing, contact Artisan Book Reviews via our contact form on our website. http://www.artisanbookreviews.com/contact/

For social media assessment, training and assistance, or other services and resources provided by ImaginePublicity, contact us via the contact form on site: https://imaginepublicity.com/contact/ or email delilah@imaginepublicity.com or call to speak directly 843-808-0859.

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How to Sprout Your Global Business!

sprouting your business

“The secret is there is no secret; don’t do business that you can’t do well.” ImaginePublicity

No, Virginia, this isn’t your mama trying to crash the glass ceiling any longer. The times have changed, business climate is restyled, and the growth of business has morphed into whatever you want it to be; whether a multi faceted corporate entity is in your future, or a one man band operation, you have the ability to adopt what suits your interests best.

How does a business sprout and grow?

Here’s where a heavy dose of fear is likely to either build an empire, or have you retreating to the unemployment office or your current employer’s cubicle.

Do what you do best and be the best at what you do

Let’s start with some golden advice. The secret is there is no secret; don’t do business that you can’t do well. In other words, don’t take on clients, cases, or opportunities that you don’t have every reason to expect will add value to the growth of your reputation as the best.

It’s easy to fall into the trap of thinking you should take on anything that comes your way, but looking at the long term, not every client or opportunity is worthy of membership in your club! Develop your talent to discern who is worth spending your time and energy, rather than just creating a quick stream of income. Create an assessment for the benefit of a potential client, and for yourself. Use the information provided, do your preparation, and be sure you can handle the job, not just on a professional level, but profitably as well.

In the end it’s your reputation and credibility on the line, so protect it at all costs. Decide on an individual basis that you or your company are the one who is compatible with that potential client, only because you already know you can do a good job for them, not just maybe.

Keep up with the internet

In just a few quick years the internet has come to be recognized as the first stop for any shopping trip, and it’s amazing how many businesses still have no consistent web presence.

We’re not talking about a website and a Facebook page with less than 100 “likes,” but a marketing strategy that combines traditional practices with a positive social media experience. If your business isn’t in the social media game you can rest assured it will be sitting at the gate for a while.

It’s crucial that you have a professional website. Look around at other businesses in your industry, then look again at business outside of your industry for inspiration to create something that doesn’t look and feel just like every other website in x, y, z industry. If you don’t have the skills to create your own website, invest in a website building professional and get what you deserve.

Number one on the list for sprouting a new business, and new website, is a blog. This is the key element in your website which will expose you to those beyond your personal friendship circles, as well as the mighty search engines.

Think of your blog as you would the showroom of a brick and mortar store. This is the first place where your clients will meet you and learn about your product or service. As you bring them deeper into your blog, just as you would your local showroom or office, you are expressing your opportunity to go into detail about what you have to offer, and within each post you’re using your sales skills and call to action.

Go beyond your backyard

There’s no reason to think you only have to be in your own city or town to perform certain service oriented businesses. The best perk of a business which heavily uses the internet, is you can be anywhere and still work.

So even if you’re considered a small business it doesn’t mean you have to be small in one location. With e-commerce and social media marketing strategies, you’re free to find clients and income from around the globe.

Don’t set yourself up to look like “small town business” but develop your plans around expansion to other areas, how to accomplish that should be included in your business plan. (*if you aren’t working from a plan, go back to step 1)

Network, network, network!

The Washington Post says,

“Networking is not a mere exchange of business cards at a cocktail party nor is it bragging about yourself or begging for help from people you barely know. According to most experts, networking is building relationships on the basis of trust that involves a give and take.”

Gaining trust and reputation in your industry will be the crucial thing to learn in order to flourish, sometimes one client at a time. Figure out where to find and meet prospective clients, and nourish the relationships.

Local events are great for meeting new people, exchanging ideas, and becoming customers, but don’t stop there. Social media steps in to expand the local meetings, and exposes you to another world of potential business.

Connect with others who are “in the know,” meaning those who may be in the capacity to introduce you to others outside of your own circle. These second and third tier connections will broaden the scope of your networking exponentially.

Always remember to reciprocate in networking, and never burn bridges.

Go outside your industry for inspiration

Don’t be just like every other business in your industry in terms of look, style, branding, and practices. Figure out a way to stand out from your competition, and one easy approach is to turn around and look at something new. Stick your head into a totally different environment, you may be surprised at what excites you.

Look outside your own industry for ideas. What you may find are practices that are easily adaptable to what you’re already doing, just take the time to be creative in your thinking and planning.

Search for a branding tool that makes your business easily recognizable, instead of the same corporate looking logo, go for something either more elegant, or the other end of the spectrum, something edgy and modern, just make it your own and own it. Often your logo is the first impression folks get about you, so make your statement right up front. As an example,  if you’re a plumber, see what lawyers are doing to attract new business, after all you may want to appeal to the same people, right? What can you adapt from a totally different industry into your own emerging business?

BONUS: Know who you are

You can have the best education, product, marketing plan, and strategy a business degree can buy, but if you don’t know who you are, everything falls like dominos.

Learn what it is that you do best and just do it. It’s too tempting to want to have fingers in several pots, after all we are in the age of multitasking, but ask yourself what is it that you are doing well. If there are a hundred business practices, which one, and only ONE, are you really, really good at doing?

It doesn’t mean you choose and stop, but know the path you’ve decided to travel at this moment in time, and be acceptable to change.


LOGOLGFor information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment. Join us on FacebookTwitterGoogle+LinkedIn, and other social media platforms!

How to Sprout Your Business!

How to Support an Author in Three Clicks

 

While hosting a podcast with authors from WildBlue Press it’s clear that there are easy ways to support authors and their books. Interviewing seasoned best-selling authors indicates that no matter what level of success they have achieved, they are always under the influence of the reader.

So how much clout do you think you have as a reader of books? If you’re a reader, you are the reason that writers write!

Don’t just read a book, put it away, or give it to your friends, savor the moments it took to bring the story to you in the first place and help support the author that gave you hours of pleasure.

Click #1 Buy!

No matter what format is your favorite, there are several ways to buy the book. If you prefer a hard copy, buy from an online bookseller like Amazon, Barnes & Noble, or, better yet, directly from indie publishers like WildBlue Press. Most authors will offer signed copies directly from their websites to add to your collection.

Local bookstores may carry books by your favorite author, but what if they don’t?

You can request to order in copies provided they are within the distribution guidelines for that store. It’s a great way to support future books from the author and help them get copies on to the shelves.

Ebooks and audio books are found in several formats, easily downloaded to your preferred device and are usually less expensive.

Click #2 Share!

All authors, whether established best-sellers or first timers, appreciate your personal word of mouth advertising. It doesn’t take but mere seconds to share a link to the book with your fans and followers on Twitter and Facebook.

If you belong to a book club or group page where discussions are held, recommend your favorite author’s book to the other members who may not have heard of it yet. Turn them on to something new!

Publisher’s Weekly recent article on publishing and book marketing states, “….16% of adult book buyers said that they heard about a new fiction title via word-of-mouth last year, the most frequently cited means of book discovery.” This is quite impressive when compared to the impact of television which has been losing it’s clout in recent years according to the article.

Tell somebody when you’ve read a good book and help support that author’s future as a writer!

Click #3 Review!

In this new world of publishing, and self-publishing, a review holds more value to an author than ever. Unfortunately, not all reviews are that easy to get. It’s great to be reviewed by the New York Times or any big city publication, but for the average author, it’s just a dream.

Readers can assist authors by taking a brief minute to write a review online easily showing support for the author and their book. A review not only allows new readers to know how you felt about the book, characters or story lines, but also can influence their buying decision. Your opinion does count!

So there you have it, one, two, three clicks away from promoting your favorite author!

Be sure to check out the author clients of ImaginePublicity and plunge into their books!

LOGOLGFor information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment. Join us on FacebookTwitterGoogle+LinkedIn, and other social media platforms!

How to Support an Author in Three Clicks

Authors! Market That Book!

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Are you kidding me? I just finished writing, editing, and putting this baby to bed!

 

Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own.  Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the social media sites, and, if lucky, get in the door of a bookstore to sell it and have a signing event.  On top of trying to carve out time to write, this could put any good person over the edge!

1. Take a step back

Okay, so authors weren’t meant to be marketers, but somehow they are now thrust into that position, so let’s make the best of it. There’s work to be done, just when the hard work of the book writing has finished.  No time to breathe?  Get ready for a new ride!

Don’t let the momentum stop, or the mountain look too high to climb.  This is the most important part of presenting a book to the audience that is waiting to buy it and read it! Make the best foot forward count and let the reader find exactly what they’re looking for, the perfect match!

2. Change Gears

Now that the book is written, the cover designed, all packaged neatly and out the door to the publisher, a career change is in order.  Who is going to buy this book and why?  It all looks different from the other side, the reader side, and that’s what has to be determined right away.  What does this book have to offer to those who are expected to buy it? This is what will be blogged about, talked about on social media sites and become part of every waking marketing hour.

Readers have so much to wade through, not only in traditional bookstores, but online book sellers in every format as well. This book must stand out in the pack and rise to meet the reader.

3. Make a Plan

Don’t run into every social media site and take on a jillion followers just for the sake of the numbers, that goes nowhere.

Just like doing battle, there must be a plan of attack.  Think quality vs quantity.  Yes, sales is often working the numbers, but be careful where the numbers (potential customers) are coming from.  Who needs a bunch of useless followers to wade through to find those who deserve the attention?

The marketing strategy, or plan, must have a target.  There’s no value in throwing the book to the wind to see where it lands. Decide who the target reader is and hone in on them like an arrow to the bulls eye. Target, target, target!

4. Decisions, Decisions

How much of this new job can be done alone?

Decisions must be made surrounding all of the online and offline efforts focusing on the target reader.

Will the publisher work to get the book into the stores, or just throw it to a distributor with thousands of others? Where will readers find out about it?

This is where social media marketing can step in to help.

How to set up a blog, what to post, how often?  Facebook, Twitter, LinkedIn, and the tons of other sites devoted to bringing author and reader together are like a maze to some people, others take to it like a duck to water.  This is the pivotal point where a decision must be made, and time is of the essence.

5. Time vs Money

How much time does one have to spend with online marketing as opposed to hiring someone to do the job?

There will be specific needs for each particular book and author, this also needs to be determined.  Make a list of what is known can be done alone, vs. what needs to be put into more able hands. As time is ticking forward, book sales are sitting on the shelf, so don’t wait until frustration sets in to reach out for help.

Choose wisely when making your way through the social media marketing maze, one size does not fit all. Perhaps a little help is needed in specific areas, or there is no time at all to devote to marketing.  Again, make that wish list and reach out!

Of course, ImaginePublicity would love to assist!  Call or email for a FREE consultation, let us at least assess your needs and send you a proposal designed specifically for the needs of you, the author, and your book!

Phone:  843.808.0859   Email:  contact@imaginepublicity.com

 

The Media Called–What Should I DO? Tips For Your First Appearance

 

 

Tips for media appearance from ImaginePublicityAs exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety!

The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about.

What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters.

If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can!

1. The Media Called: Name Your Product

Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational way. The audience appreciates hearing the name of your product, not just a reference to “my book” or “my gadget.”

After all, the interview is the sales tool you’ve been looking for, take advantage and help the audience connect to you and your product.

2. The Media Called: Make the Host Look Good

Never comment on the host, not even complimentary, it’s not the time nor the place for acting chummy. You are a guest and should use all the good manners in the arsenal, following the lead of the host, and not stepping on toes during the dance.

You were invited to deliver information in a professional manner, be a gracious and polite guest, but not to the point where it infringes on the host. Your interaction with this host will make others want you as well.

3. The Media Called:  No Repeats

Never say, “As I said before,” in an interview. If it was said once, time is wasted repeating it again.

Have information prepared ahead of time and enough that you never have to repeat yourself.  Use the interview as a conversation about you and your product, dancing along with the host and their questions, not going backwards, but moving forward with each point you want to make.

It doesn’t hurt to make a short list of subject matter, keep it handy, but don’t read from it.

4. The Media Called:  Self-Promotion

Here’s the point where you walk a thin line between coming off as a huckster or a credible offering for your product.

The conversation between the host and guest should allow opportunities to get in information about you, your product, and where to buy it.  You must know how to subtly ask for the sale.

One of the most important things taught in sales 101 is how to ask for the sale. If you’ve woven the value of your product within the conversation of the interview, that’s winning half the battle, but the audience needs to be compelled to buy.  Leave them wanting more, but let them know where to get it!

5. The Media Called: Media Training

If you find yourself jittering all the way to the interview, it may be a sign that you need some confidence. Media training offers you an individualized session covering all the bases needed for a successful appearance. It’s an investment, not only in yourself, but in the success of your product.

Learn to effectively answer questions in a way that benefits you, the host, and especially the audience, your potential customer. Learn to be human, excited and confident!

BONUS 3 Tips When the Media Calls!

1.Appearance

Don’t be distracting to the camera. Learn how to look your best on the set by checking your wardrobe, hair and makeup choices.

2. Your Voice

What do you really sound like? Learn to speak well so that your speech pattern isn’t what your audience remembers about you.  Get your points across articulately.

3. Unconscious Habits

Do you touch your face when nervous, or pull at your clothes? Many of us have those irritating little habits that we aren’t even aware of when we are in a position of stress. Learn what they are, and how to correct them before you go on air.

Don’t go before the camera cold, warm up to it, take a hard look at yourself, improve what’s needed and use this golden opportunity to be your best!

The Media Called–What Should I DO?

Tips For Your First Appearance

ImaginePublicity now offers basic media training. Take advantage of a FREE media training consultation by filling out the form below or contact us:

ImaginePublicity    phone: 843.808.0859    email: contact@imaginepublicity.com