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Imagine Publicity

Who are we?

Since 2008 ImaginePublicity has assisted in social media management for individuals, organizations, books, small businesses and websites. Social media marketing and management are proven to be an integral part of all business success strategies.

Our services are tailored to the individual goals of our clients with assessments and action plans for each step towards completion.

What we offer

Whether you are just beginning to put your toes into the social media waters, or not seeing your desired results, we can help. We offer a long-term program, or short-term, per project programs.

For a list of services refer to the Services page.

Contact for FREE consultation

If you would like to know more about how we can assist you with your goals, please call 843-808-0859 or send an email to for a FREE 30 minute consultation.







Opengate Welcomes New Medical Director


Opengate Medical Director, Dr. Andrea Ritchin

Opengate, Inc., a nonprofit agency which serves adults with intellectual and developmental disabilities (IDD) in Westchester County, NY, recently named Dr. Andrea Ritchin as Medical Director.

Dr. Ritchin comes with a background in Family Medicine, having earned her medical degree from Mt. Sinai School of Medicine and having completed her specialty training at the Residency Program in Social Medicine at Montefiore Hospital in the Bronx.

During her years as a primary care physician in the Bronx, and later in Mt. Kisco, Dr. Ritchin developed an affinity for working with individuals with intellectual and developmental disabilities.  In both locations, she built a faithful following of pediatric and adult IDD patients.

Dr. Ritchin says that her career thus far has been very rewarding.  She found she was able to meet the challenges of caring for individuals with IDD by partnering with their families, caretakers, and advocates.  The opportunity to serve exclusively IDD adults alongside other people dedicated to the same goal pleases her:

When I received the invitation to come to Opengate, my first reaction was great happiness,” says Dr. Ritchin.  She adds, “Opengate has terrific nurses … they are the heart and soul of the medical staff. I have so much to learn from them.”

Dr. Ritchin’s immediate goals include getting to know each Opengate resident both as an individual as well as a medical patient.   She looks forward to working with the nursing staff to attend to the specific medical needs of each individual, not only treating specific medical issues as they arise, but also performing routine annual physical exams as well as coordinating specialty care.

Dr. Ritchin recognizes the disparity in access to health care for individuals with disabilities.  She would like to see more medical research addressed specifically to their needs, working towards evidence-based guidelines for all physicians who work on behalf of individuals with IDD.

An “empty nester,” Dr. Ritchin spends her free time reading (fiction and biography are favorites), gardening, and enjoying theater and music.   She is learning to play the viola, and is currently struggling to master a Bach minuet.

Opengate is proud to have Dr. Andrea Ritchin as a part of their team.

To learn more the programs and services provided by Opengate, we invite you to follow them on FacebookTwitter and LinkedIn, as well as subscribe to their Newsletter and Blog.


Dottie Laster Appears on Crimes and Times with Michael Tabman


Crimes and Times is a live streaming news talk show hosted by Retired FBI Special Agent in Charge Michael Tabman. Crime, violence, terrorism, organized crime, fraud, national security, intelligence, and political crimes with guest experts in their field will be discussed.

Crimes and Times will be streaming live on Facebook, YouTube and Twitch. Previous interviews are available on their YouTube Channel. Viewers may participate live via Twitter by following @CrimesandTimes

On Thursday, August 31, Dottie Laster will be the expert guest on Crimes and Times discussing and answering questions about human trafficking.


Heidi Search Center Executive Director, Dottie Laster, brings years of experience in combatting global human trafficking to the intersection of missing persons. Her work continues to bring results and she is available nationally for presentations and training.

She is the co-founder of the San Antonio, Texas Coalition Against Human Trafficking and the past Administrator of the Orange County, California Human Trafficking Task Force and has successfully written millions in grants to assist children and victims of human trafficking. Currently, Laster is the Anti-Trafficking Coordinator with the Bernardo Kohler Center as an accredited representative recognized by the Bureau of Immigration Appeals to practice immigration law under BKC.

Laster has served as technical advisor and/or producer of TV and movie projects for all major networks, and several motion picture production companies, and has worked with noted celebrities to raise funds and awareness about the issue of human trafficking.

Dottie Laster is featured in the documentary on sex trafficking in Latin bars and cantinas, The Cantinera, and her direct rescue work will be the subject of the MSNBC Documentary, Sex Slaves: Texas Rescue. She is the recipient of several human rights awards and has been featured in numerous publications including recent issues of Texas Monthly, Town Hall, and MORE Magazine.


Donna Gore Launches Second Book in Grief Diaries Series

AlyBlue Media, publisher of the award-winning anthology series Grief Diaries announced the release of Victim Impact Statement. The anthology features 25 true crime stories and real impact statements read in court by loved ones searching for justice.

Donna R. Gore participated in writing Victim Impact Statement, her second book in the series following Loss by Homicide which was released in 2016.

Gore’s experience in crime victim advocacy began with the 1981 murder of her father. Her personal experience through the judicial system inspires her to reach out to others in similar situations through development of support resources, and educating the public through utilization of several media outlets.

Recognizing a need for more resources for survivors attending trials, she created a service program and offers her assistance in creating a cohesive victim impact statement tailored to the individuals and their cases. Details:  Victim Impact Statement Assistance 

In 2013, as a result of a surprise parole hearing for the person serving a life sentence for the murder of her father, Donna was able to facilitate a new policy for the state of Connecticut as well as read a second victim impact statement along with her family.

“An indispensable tool that helps hold the offender accountable for the consequences of a crime, the impact statement gives the judge the rest of the story, the part that doesn’t appear in police reports or courtroom evidence,” says National Center for Missing & Exploited Children’s Jay Howell, who wrote the book’s foreword.

Grief Diaries: Victim Impact Statements is available in 40,000 retail outlets around the world including Amazon and Barnes & Noble. A portion of proceeds from the sale of the book is donated to JAXImpact, a nonprofit educational awareness program. For more information, visit

Grief Diaries: Victim Impact Statements is available on Amazon and Barnes & Noble


To schedule Donna R. Gore for your next conference, seminar or event, please contact ImaginePublicity.Phone: 843-808-0859 or Email:

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Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?


Hype Marketing or Just Hype?

Hype Marketing or Just Hype?

To bring awareness to a product or service, excitement and promise is created through marketing and advertising campaigns. This is nothing new, however, since the dawn of social media, marketing has taken several directions.

Hype marketing is defined as “unintentional, feverish, uncontrolled, community-driven, and often exaggerated.” Generating feelings and tapping into the emotion of the consumer, hype marketing creates the enthusiasm, urgency, and energy to help a campaign go viral.

Expectations of consumers are also raised during a hype marketing campaign, but, if you use hype marketing strategies, the products or services must provide exactly what’s promised or it will fail to deliver and the campaign will be perceived as sketchy as a snake oil sales pitch. If the expectation doesn’t meet the reality, hype marketing is doomed to failure.

Marketers can take advantage of the energy and the enthusiasm created by a hype marketing campaign by using social media correctly.

Employing facts, transparency, and actual results will allow the consumer a supportive experience and assist in a positive decision-making process as opposed to popular click-bait tactics.

Hype, in its positive context, can also be a result of a good marketing campaign if consumers are sharing testimonials and creating community driven word of mouth advertising. In its simplicity, by one person telling another and sharing the vision, the campaign travels well beyond the target audience which was originally chosen.

Marketers also must realize that in today’s world of social advertising, consumers are able to differentiate between over promised claims and reality. They have the ability to investigate quickly whether a product, service, or company can live up to what they are advertising. For hype marketing to be acceptable, it has to create a positive image of the product and those who stand behind it.

Will hype marketing work for everyone? No, it’s community driven while saturating the marketplace. Hype marketing is less controlled and aimed at a single motivation, to gain attention and engage the emotion of the potential customer.

Bear in mind that social media marketing is all about creating attention and brand awareness, and the line is thin between acceptable marketing practices and over-exaggerated hype.

Marketing and branding agencies use social media marketing for the potential to transform a business or individual’s endeavor. Combined with traditional advertising and marketing strategies, the bottom line is the targeted result.

Don’t forget, substance over sizzle wins……every time!


Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?

Is it Too Late to Establish a Social Media Presence?

It's never too late for social media marketing

When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs.

The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?”

In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media.

Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media.

Why? Recently, the CEO of Facebook (the world’s largest social network), Mark Zuckerberg announced that there are currently 2 billion people on Facebook. Did you read that right? Yes, 2 BILLION people on Facebook alone. Almost 30% of the world’s population is now actively using this social media network in some way with the majority on a mobile device.

Mark Zuckerberg announcement

What this means is that as a business, author, or individual, you can easily carve out space for yourself and build your own audience from Facebook’s user base of 2 billion people. Combined with Twitter, LinkedIn, and other social media channels, there is no argument that a marketing strategy should not include social media, and especially targeted to mobile users.

Another reason you should begin to establish your own social media presence is that over time it will continue to evolve. With the introduction of live videos, podcasts, and audio messages, traditional marketing practices are no longer going to be enough. The sooner you begin to establish your own social media presence, the better and stronger it will be in the future.

It’s never too late to imagine and follow your dream. It can be realized with sound social media marketing practices combined with traditional marketing strategies.


Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?