Latest Posts

Is Your Book Networking in All the Right Places? Self-Marketing Tips

social-media-1453843_960_720

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Instagram, an author needs to go beyond the place where everyone is, and find “where you know” to connect with potential readers.

Authors have a common goal, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books.

As an author, where are you spending your social media time?

There are an immense amount of users on Facebook (billions!) and Twitter, LinkedIn connects you professionally, and Instagram is a gem for storytelling. While each of these networks are truly important in the big picture, authors must figure out how to break them down into smaller entities.

This is where Groups, Lists and Stories become an integral part of self-marketing.  Filtering out billions of users may seem like a daunting task, and while working the numbers to create sales is important, targeting an audience is even more so.

Remember this, there is vast territory in cyberspace beyond Facebook and Twitter, and there are many more influential sites available targeted to an audience, authors, and if your presence is not there, you are missing the boat…big time!

twitter-292994_960_720

Goodreads

 “Goodreads consists of three main components:  readers, writers, and books.  While Twitter, Facebook, G+ and the other social networks offer you a way to reach the masses (some of whom have questionable literary interests), Goodreads has already filtered out the weeds and offers you some of the most voracious readers on the planet.”  (post by John Corwin on Novel Publishing)

Goodreads is the perfect marriage in terms of networking with writers and readers, and according to the above cited article, there are ways to filter even further by genre and level of interest. Create a profile, find a niche audience and mingle, connect and communicate with them.  Like a virtual book signing or presentation, this is a captive audience, joining you there because they like you!

Library Thing

The virtual library, Library Thing connects you to the people who read what you do.

Library Thing members can add books that they are reading or the complete library of books they own, have read, or review.  Well organized and cataloged, you can find a book, or communicate within a group of like readers.

Book Network Sites

There are a myriad of networking sites devoted to all things books.  Bringing together authors, readers, publishers, and marketers, these networks are a vital place to find new ideas and examine aspects of writing and publishing and ways to initiate yourself to them.

Book Blogs and Reviewers

Explore the vast world of bloggers who are devoted to reading and telling the world about their favorite books. If one of your books is mentioned, take a minute and leave a comment, it shows that you are an accessible writer who cares what your readers think.

It goes a long way to other potential readers to see the author who cares enough to comment. These are only a few ways to get your message, in the form of your book, into the hands of interested buyers.

While this post is directed towards authors, it applies to anyone marketing a service or product. Learn to step out of the comfort zone where it seems everyone is connecting by the numbers, remember that quality is more important than quantity, and you need to be “where you know” that others are interested in what you are doing.

It’s time to look beyond the mass market and discover new territories.

For a FREE personal consultation and assessment, contact us for an appointment.  Phone:  843.808.0859   or   Email:  contact@imaginepublicity.com



Podcasting: On Demand, On the Go

In the shower. In the garden. In the gym. On the road. Anywhere, anytime, when you want it!

Entertainment, information, experiences, memorable stories, education, in-depth interviews, interesting topics and people comprise the content of today’s podcasts heard around the world.

With the advent of Apple’s iPod back in 2001, which touted the fact that it holds “1000 songs in your pocket,” a new form of listening was created.  The iPod evolved over the years to hold, not only music, but videos, television shows, and “podcasts.”

Along with iTunes as a source for downloading broadcasts, other internet sites emerged with similar offerings and today most terrestrial radio stations have the ability to download and listen to shows at a later time.

The revolution of podcasting introduced the world to “on demand” listening devices that can be taken anywhere.

Podcasting as a Marketing Tool

Podcasting isn’t always music or a conversation between host and guest. Businesses and individuals use the format as a powerful communication tool. Combined with a well crafted blog, podcasts can disseminate information through the pipeline reaching a much larger audience.

According to a 2014 Entrepreneur marketing article: Podcasting can be described as “push” audio content. The “push” is to a targeted audience or an “on-demand” audience; those who want it. Another way to describe podcasting is that it is essentially downloaded audio files intended for listening on the move. Podcasts show up (pushed) when new content is produced. If you’re a subscriber, you get the podcast right then. 

By making information available on demand, much like cable television and networks like Netflix, the consumer is able to subscribe and listen to what they want, when they want, and where they want, making emphasis on quality, targeted programming essential.

Creating Quality Content for Podcasting

The present competition is fierce, so it’s imperative to produce quality broadcasts, both sound quality and content quality.

Podcasting’s expansion is towards networks where similar shows grouped into specific categories are produced and bundled into one site.  If your show can’t meet the quality requirements, it’s likely it won’t be included.

If the podcast is offering quality “edutainment” and amassing a loyal, syndicated audience, advertisers and sponsors are willing to budget on a distinctive show with topics addressing subjects within their realm.

A podcast may be viewed as a product, created to not only push out information, but as a revenue stream. But, because of the rise in competition, it’s highly encouraged to invest in quality to reach desired sponsorships. If you’re producing a podcast and want to rise in sponsorship ratings and audience share you’ll need to step up the quality or step down.

Why Podcasting? Why Now?

As marketing’s pie is being sliced and diced in new ways, podcasts cater to the device oriented, “get it now” audience.

Evolving from the iPod, we’re seeing the availability of podcasts on every computer, tablet, and smartphone through various sources. These are the devices in every household being used, not only for tasking, but for entertainment as well. Apps are obtainable on all the above devices, as well as smart tv’s, making the availability of the podcast product immediate in any market around the world.

Most new cars are able to be connected directly to the internet, or accessible through bluetooth technology, taking advantage of the prized drive time listening audience. Auto makers bring podcast technology to millions of new listeners commuting or traveling by car.

Is Podcasting for You?

Podcasting isn’t necessarily for the faint of heart, especially if quality is part of the equation, and it should be. A podcast can be as simple as talking to someone as a guest across the table, or an intricately orchestrated conversation with experts about a topic.

There is positive power in podcasting, but only if you’re willing to invest the time required to create, market, and brand your product that relates right back to you as a business, individual or product.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning…..

ImaginePublicity clients who have used podcasting to spread their message, entertain, and provide key information for listeners:

Jillian Maas Backman: Change Already with Jillian!

The late Susan Murphy Milano: The Susan Murphy Milano Show

Donna R. Gore: Shattered Lives on Inside Lenz Network

Sandra L. Brown: Relational Harm Reduction

Burl Barer: True Crime Uncensored


LOGOLG

For information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment.

Join us on FacebookTwitterLinkedIn, and other social media platforms!

Podcasting: On Demand, On the Go

ImaginePublicity on Air: Alice Kay Hill, UNDER A FULL MOON

click to listen to live radio or podcast

UNDER A FULL MOON: The Last Lynching in Kansas tells of the tragic abduction and death of an eight-year-old girl at the hands of a repeat offender in 1932. This crime stands apart as the last mob lynching in Kansas. Based on true events, this account takes a deep dive into the psycho-social complexities of pioneer times and their impact on this particular crime and the justice meted out to the perpetrator.

Author Alice Kay Hill’s backstory takes us to a time when farming in Kansas was the chosen profession of her family. Unfortunately, it came at a time when debt caused a lot of farmers to lose everything, and she did. So, how did that lead her to write a historical true crime book?

Alice’s grandmother warned her about getting into cars with strangers, then related the story of why; the brutal murder of 8-year-old Dorothy Hunt in their small Kansas farming town by a convicted predator. This is just the beginning of how this crime from 1932 had an impact on the author’s life.

In the podcast Alice talks about these impacts, from the location to the lynching, to the aftermath. Well researched facts are woven through the story as well as anecdotes handed down the generations painting the picture of this horrendous crime.

Beginning in the year 1881, and written in a chronological narrative non-fiction format, author Alice Kay Hill vividly weaves the stories of the victims and the families involved.  She reveals how mental and physical abuse, social isolation, privations of homesteading, strong dreams, and even stronger personalities all factored into the criminal and his crimes. -WildBlue Press

Purchase from Amazon or WildBlue Press: https://wildbluepress.com/under-a-full-moon-alice-k-hill-true-crime/

click to listen to live radio or podcast

Be sure to check out the author clients of ImaginePublicity and plunge into their books!

For information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment. Join us on FacebookTwitterGoogle+LinkedIn, and other social media platforms!

ImaginePublicity on Air: ‘Til Death Do Us…’ by Patrick Gallagher

click to listen to live radio or podcast

I devoured this book! It was so fascinating to read this book written by the grandson of one of the defense attorneys for Gladys Broadhurst. Buy this book! You won’t regret it!… Amazon review

Sometimes the backstory of a true crime is just as interesting as the story itself. This is evident in ‘TIL DEATH DO US..’ by Patrick Gallagher.

The author’s grandfather, PJ Gallagher, was the lead defense attorney for the widow accused of first-degree murder in the death of her new husband. This was one of the most sensational murder trials ever conducted in Oregon, and it garnered nationwide attention in the news media.

In August 1945, Gladys Lincoln of Sacramento contacted prosperous Dr. W. D. Broadhurst of Caldwell, Idaho, and rekindled a romance from twenty years earlier.  After many passionate letter exchanges and several sexually-charged meetings, they were married in Reno, Nevada on May 20, 1946.  After a passion-filled three-day weekend together, the doctor returned to his home in Idaho, and Gladys returned to Sacramento … and to her husband, Leslie Lincoln! But Gladys was much more than a bigamist.

‘TIL DEATH DO US…’ examines Gladys, her numerous marriages, and her escalation into murder all backed up by the author’s research and personal letters from Gladys and her husbands. The great thing about true crime is you can’t make this stuff up!

Purchase from Amazon or WildBlue Press: https://wildbluepress.com/til-death-do-us-patrick-gallagher-true-crime/

Follow Patrick Gallagher Author on Facebook: https://www.facebook.com/Patrick-Gallagher-Author-103720531387732

click to listen to live radio or podcast

Be sure to check out the author clients of ImaginePublicity and plunge into their books!

For information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment. Join us on FacebookTwitterGoogle+LinkedIn, and other social media platforms!

ImaginePublicity on Air: Thomas O’Callaghan

click to listen to live radio or podcast

Is there a sociopathic killer on the loose and murdering prostitutes in New York City?  NYPD’s top cop, Homicide Commander Lieutenant John Driscoll, believes there is.  Someone who calls himself “Tilden” and claims to have been sexually abused as a child by his mother’s john. But what could have triggered Tilden’s rage that has him on a mission to eradicate all the women of the night in The Big Apple?

Thomas O’Callaghan discusses the third book in the series that highlights NYPD Homicide Commander Lieutenant John W. Driscoll as the prime investigator of a reprehensible crime. Driscoll’s character is introduced in O’Callaghan’s first book, BONE THIEF, and again in THE SCREAMING ROOM. All three books are published and available through WildBlue Press.

NO ONE WILL HEAR YOUR SCREAMS presents a depraved killer, the embodiment of evil, and the man who is determined to bring him to justice. A highly recommended thriller, O’Callaghan takes readers directly to the gruesome murders and leaves them wondering, “is this real!”

Suspense! Thriller! A couple of words describing the genre, but in NO ONE WILL HEAR YOUR SCREAMS readers will ride along with Lt. Driscoll as he persists in an investigation that is nowhere near routine. The author places you on a roller coaster, expertly maneuvering the twists and turns, and never lets you off until the ride is complete.

Listeners have the added bonus of some excellent tips for authors and how the system works from inception of an idea, through the process of editing, agents, and, finally, publishing.

Author Website: https://thomasocallaghan.com/

Purchase from WildBlue Press: https://wildbluepress.com/no-one-will-hear-your-screams-thomas-ocallaghan-thriller/

“Worth the wait! O’Callaghan is back with a vengeance and this time he delivers a complex but nuanced thriller that grabs you by the throat and never let’s go. And that, by way, is a very good thing.” 

— Gregg Olsen, #1 New York Times Bestselling Author of WATER’S EDGE

click to listen to live radio or podcast

Be sure to check out the author clients of ImaginePublicity and plunge into their books!

For information about how to best increase your potential by using social media marketing and management, contact us for a complete assessment. Join us on FacebookTwitterGoogle+LinkedIn, and other social media platforms!