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Authors, Can You Market Your Book?

Author marketing

Are you kidding me? I just finished writing, editing, and putting this baby to bed!

The publishing world has evolved from a whirlwind, cross country, all expenses paid book tours to a “no” marketing plan. Authors are on their own. Not only do authors research and write books, edit for publishing, now they must establish their digital presence, gather followers on social media sites, and get their book in the door of bookstores.

On top of trying to carve out time to write, this could put any author over the edge!

Let’s examine some of the things authors should be thinking about when activating a book marketing plan.

1. Take a step back

Authors weren’t meant to be marketers but are thrust into that position after the hard work and pleasure of writing your book has come to “the end.” There’s no time to breathe until you get ready for a new ride…..marketing the book!

TIP…  When you complete your book take a step back, but don’t let the momentum stop. It’s the most critical time to change your hat from “author” to “marketer.” Make it count.

2. Change Gears

Now that your book is written, cover designed, packaged neatly, and out the door to the publisher, you ask, “Who will buy this book and why?”

It all looks different from the other side, the reader’s side. What does your book have to offer to those who are expected to buy it? The question becomes part of every waking marketing hour. Readers have so much to wade through, not only in traditional bookstores but online booksellers in every format.

TIP… Your book must stand out and rise to meet the reader. Craft your book branding message around the story, or content, to let potential readers wanting more.

3. Make a Plan

Don’t run to join every social media site and take on followers just for the sake of the numbers; that strategy doesn’t work for the long-term.

You must have a strategic marketing plan. Think quality vs. quantity. Yes, sales are often working the numbers, but be careful where the numbers (potential customers) are coming from.

TIP… Your marketing strategy, or plan, must have a target. There’s no value in throwing your book to the wind to see where it lands. Determine who the target reader is and hone in on them. Target, target, target!

4. Decisions, Decisions

How much book marketing can you do alone? The process of bringing the author and reader together may be a maze to some people; others take to it like a duck to water.

How much will individual publishers do to properly distribute your book? How will their social media presence assist your book’s marketing strategy? These are pivotal questions that will affect your book’s success, and time is of the essence.

TIP… Authors need to focus efforts from all sides towards the target reader both online and offline.

5. Time vs. Money

How much time does it take to market a book instead of hiring someone to do it for you? You may be looking for a little temporary help in specific areas, or you may have no time at all to devote to marketing. One size does not fit all.

TIP… Make a list of what marketing tasks you can do alone vs. what you feel you need help with. As time ticks forward, book sales are sitting on the shelf, so don’t wait until frustration sets in to reach out for help.

Again, make that wish list and reach out!

Of course, ImaginePublicity would love to assist! Call or email for a FREE consultation; let us assess your needs and send you a proposal explicitly designed for the needs of you, the author, and your book!

Phone:  843.808.0859   Email:  contact@imaginepublicity.com

Should Marketers Re-Think Social Media for Small Business?

IG Copy of IP (2)

One of the things I always tell my clients is that if what we are doing isn’t producing results, we can pivot into a new direction at any time. If you don’t see bottom-line results, it’s time to reassess your marketing practices.

Most small businesses or individuals active on social media have high expectations that the cash registers will ring with sales immediately because they have increased their social media following. It isn’t easy to understand the timeframe and the output of work to create a social media presence that will convert to sales. It’s also challenging for them to understand how marketing campaigns work without personal knowledge of the process.

Not all small businesses or individuals need to spend hours a day marketing on Facebook and other platforms. Often marketing and advertising budgets are better spent in alternate ways such as appealing to real-world strategies, targeting local sources, and using resources to investigate different ways to generate exposure to more suitable customers.

I’m seeing the decline of using social media exclusively to promote a brand or generate sales. Yes, it’s still essential to have a presence, but using solely social media as your publicity tool is no longer a valid marketing policy.

When should small businesses outsource social media management?

When hiring someone (hopefully me!) to manage your social media accounts, be sure they provide other potential avenues. I prefer to assess each client’s needs and address them separately. Social media is only a portion of the strategy or plan to meet client goals.

Let’s face it; small businesses have a small staff and less time to devote to building social media accounts. Explore available alternatives, whether through email marketing, website optimization, or targeted local advertising. I prefer a combination approach.

Training is a viable option for most small businesses and individuals to learn how to spend less time on social media and get better results. Someone on staff may be savvy enough to create accounts, promote stories on all platforms, and engage with followers. It shouldn’t take more than a few work hours a week if done correctly and efficiently.

Digital real estate: Buy or rent?

Remember this vital fact; social media platforms are rented spaces in digital real estate. The landlord can change the terms at any time, alter the algorithms, or make it more challenging to reach an audience. Marketing time and money spent is suddenly gone.

A prime example of changes over the last several years is that we must now pay for it to reach the same audience or another targeted audience. A well-constructed ad campaign can be positive if done well, but no one should put all marketing dollars here.

Although some may think otherwise, the best piece of digital real estate is a website. You OWN it and can do whatever you need to make it work for you and your business. A website establishes credibility as a business or an individual with a product and gives full control over the operations. A website is the hub of an online enterprise and houses all the secret sauces for success.

Three takeaway tips:

  • Don’t overthink or be afraid of social media. Use it for its intention to communicate.
  • Consider training that isn’t complex and can be used by those with minimum tech skills. Outsource things for which you don’t have time or skills.
  • Pay more attention to your website and use a comprehensive business marketing strategy plan.
  • Know your potential customer and your audience and learn how to reach out to them where they reside, either online or in your local community.

LOGOLG

Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses, and websites, emphasizing social media marketing, and taking full advantage of the internet. How can we help YOU?

Connect the Message with the Messenger

 

A straightforward three-pronged approach to connecting with a message

Anyone using social media is sending a message and hoping for the appropriate response. But how you craft the messages you are posting will help determine the interest level you have created.

Storytelling is the current and popular way to engage your audience and attract attention. However, each portion of the storytelling process must work together to support the reactions you are seeking.

What is your indicator of commitment?

Once you decide your message’s practical application and how it will affect your readers, you have determined your story’s framework. By indicating a mutual pact, you let the audience know they can follow you until the end.

Demonstrating benefits throughout your story sends the message of confidence, trust, and truth in the statement.

How do you feel?

How you tell the story or post the message indicates your level of passion and appeals to the audience’s emotional aspect. If you feel a sense of attachment or urgency about your message, it should translate in the way you present it. Build in a bit of excitement in the way you present your message.

In other words, if you consistently post in a routine or mundane voice, you haven’t sufficiently hooked your viewers. Why would they want to go any further with you in your storytelling? Instead, engage the audience from an emotional level to be involved in the message’s experience.

Are you supporting your audience?

In most cases, you ask your audience to make a change, either to sway their opinion and see your side of things or to make a purchase from you, a product, or a service.

Supporting the audience is where you gently persuade within the message that their choices are good ones. They should feel confident in the decision-making process because of what they have experienced up to this point.

Incorporating the easy 3 step process in your content creation allows your audience to connect with you personally and genuinely hear your message.


 

LOGOLG

Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses, and websites, emphasizing social media marketing, and taking full advantage of the internet. How can we help YOU?

Creating the “UN” To-Do List!

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What could squelch creativity more than being overwhelmed by a gigantic “to-do” list and feeling completely paralyzed?

Searching the term “how to un-do a to-do list,” the results relate to general instruction of how to correct a document on a computer.

So, what is the “UN” to-do list? It’s a way of paring down today’s pace, putting it into proper perspective for a more balanced work-life, and integrating time to play or recharge.

If we don’t regularly back away from work, we become less productive, and the long hours take a toll on everything we do.

Prioritize what “to-do.”

Start the day of the work-life to-do list with the number 1 most important thing, “to-do?” Then just do it!

Close off all other avenues of distraction and concentrate, focus on that number 1, most important item. Shut off the phone, close down all other tabs and windows, close the door and finish item number 1.

Procrastination is probably one of the biggest productivity killers. Everyone is so guilty, and you know this is speaking to you!

If each day is started with just one “number 1” most important thing, finished from beginning to end, it may be more than what’s accomplished in a week for some!

Ooops! as I’m writing this, I just lost precious time… I looked at emails, glanced through Facebook, and hit a news link!

Close down the tabs…do it NOW!

Perspective of the to-do list

Try to objectify the list of things-to-do. While it’s essential to organize tasks daily, make a list, then go back through and edit from a more objective viewpoint.

Ask yourself if some of the items are just on there because they are so simple, can be crossed off so quickly. It just makes you feel better to see something that can be deleted. Take a shower, get dressed, or check email, are the kind of things that should be routine and do not belong on the list!

When the tasks are given a new perspective of importance, you’ll see many don’t need to be on the list or be delegated to a co-worker, intern, or colleague. Don’t try to do everything!

Plan for playtime on the to-do list

“All work and no play makes Jack a dull boy” is a timeworn cliche, but work and play must be better balanced to stay sane and be more productive during work time.

What would you consider the best definition of “playtime?” Amusement, diversion, leisure, distraction, pleasure, merrymaking, fun, enjoyment, recreation…all are synonyms for “play.”

Reflect on the past few days and see if you can remember how many hours/days you’ve devoted to just playing.

Like many, if you are having trouble with that memory, you need to put “playtime” at the top of your to-do list.

Pull the plug on the to-do list.

Make a “UN” To-Do list. Sounds a little odd, doesn’t it?

While spending time to list the daily tasks, prioritizing and putting it in perspective, planning for playtime, the plug must be pulled! Eeeek!

Too much time in our daily lives is spent plugged in and available to the rest of the world. We must devote time to pull the plug and experience life face-to-face.

I found one of the most creative sites while doing this post, UNDO, what to do when you unplug.

So you can’t think of something to occupy yourself if you’re unplugged from your phone, computer, television, games, or any other electronic device? This site is an interactive list of people nationwide devoted to being unplugged for 1 day a week. Bookmark it and use it often, become involved in “Undoing!”

Plan to stop within the to-do list

If you don’t take care of yourself, no one else will. As you start the day filling up the to-do list, plan to stop.

Set a specific time each day. It can vary from day to day, to stop what you’re doing. Yes, just STOP!

Walk away from it all for 1/2-1 hour. Believe me, the work will still be there, and you won’t be missed. Take a walk, take a nap, read a book (with a cover and paper pages!), meditate, pray, breathe, or just clear your head.

Come back to the work station refreshed, recharged, and ready to complete the next task on your to-do list! I promise you’ll get more done than you thought you would.

After my initial backslide, I closed down all tabs and turned off my phone. I’ve now completed this post for you in record time! I think I must practice what I preach more often!

What are some of the ways you plan to UN do? Would love to hear your ideas and comments!


LOGOLG

Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses, and websites, emphasizing social media marketing, and taking full advantage of the internet. How can we help YOU?