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The Media Called–What Should I DO? Tips For Your First Appearance

 

 

Tips for media appearance from ImaginePublicityAs exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety!

The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about.

What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters.

If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can!

1. The Media Called: Name Your Product

Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational way. The audience appreciates hearing the name of your product, not just a reference to “my book” or “my gadget.”

After all, the interview is the sales tool you’ve been looking for, take advantage and help the audience connect to you and your product.

2. The Media Called: Make the Host Look Good

Never comment on the host, not even complimentary, it’s not the time nor the place for acting chummy. You are a guest and should use all the good manners in the arsenal, following the lead of the host, and not stepping on toes during the dance.

You were invited to deliver information in a professional manner, be a gracious and polite guest, but not to the point where it infringes on the host. Your interaction with this host will make others want you as well.

3. The Media Called:  No Repeats

Never say, “As I said before,” in an interview. If it was said once, time is wasted repeating it again.

Have information prepared ahead of time and enough that you never have to repeat yourself.  Use the interview as a conversation about you and your product, dancing along with the host and their questions, not going backwards, but moving forward with each point you want to make.

It doesn’t hurt to make a short list of subject matter, keep it handy, but don’t read from it.

4. The Media Called:  Self-Promotion

Here’s the point where you walk a thin line between coming off as a huckster or a credible offering for your product.

The conversation between the host and guest should allow opportunities to get in information about you, your product, and where to buy it.  You must know how to subtly ask for the sale.

One of the most important things taught in sales 101 is how to ask for the sale. If you’ve woven the value of your product within the conversation of the interview, that’s winning half the battle, but the audience needs to be compelled to buy.  Leave them wanting more, but let them know where to get it!

5. The Media Called: Media Training

If you find yourself jittering all the way to the interview, it may be a sign that you need some confidence. Media training offers you an individualized session covering all the bases needed for a successful appearance. It’s an investment, not only in yourself, but in the success of your product.

Learn to effectively answer questions in a way that benefits you, the host, and especially the audience, your potential customer. Learn to be human, excited and confident!

BONUS 3 Tips When the Media Calls!

1.Appearance

Don’t be distracting to the camera. Learn how to look your best on the set by checking your wardrobe, hair and makeup choices.

2. Your Voice

What do you really sound like? Learn to speak well so that your speech pattern isn’t what your audience remembers about you.  Get your points across articulately.

3. Unconscious Habits

Do you touch your face when nervous, or pull at your clothes? Many of us have those irritating little habits that we aren’t even aware of when we are in a position of stress. Learn what they are, and how to correct them before you go on air.

Don’t go before the camera cold, warm up to it, take a hard look at yourself, improve what’s needed and use this golden opportunity to be your best!

The Media Called–What Should I DO?

Tips For Your First Appearance

ImaginePublicity now offers basic media training. Take advantage of a FREE media training consultation by filling out the form below or contact us:

ImaginePublicity    phone: 843.808.0859    email: contact@imaginepublicity.com

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Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Quantity vs Quality

Social Media Today comment:

The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers.

But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business.

Who really cares?

Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted.

If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care.

If you’re thinking having a million followers makes you look famous, and if that’s your goal, then look at who is actually interacting with you on social media platforms. How many are sharing or mentioning your content?

You know your content’s good, you’ve spent time, effort and money to create it, so if all these followers aren’t on top of it, what’s the point?

Winners and Losers

One would think the more people your marketing or services reaches, the better the chance you have to sell your product. In other words, quantity breeds quality. Not true unless you have time to sift through the noise and junk to find something of value. No one does that.

So who’s winning at this social media marketing game? It depends on several factors. What’s your bottom line goal? It differs with each individual and company, but campaigns should reflect the ultimate aspiration, to bring in more revenue. If not, why be in business?

The purpose of engaging with followers on any social media platform is to build lasting, long-term relationships. Look for those who care about your new service, product or business launch. They will be investing their time and money in what you have to offer.

LOGOLGImaginePublicity offers several plans to enhance your online presence. For more information about how to best increase your potential by using social media marketing and management, contact us!  Email: contact@imaginepublicity.com for a FREE assessment.

The New Skinny on Podcasting

 

The renaissance is real. Podcasting is on the rise.

Several years ago, the word podcast was tossed into the online market, but not too many people understood exactly what it meant. What did we call audio news and entertainment in the beginning? Internet radio, or streaming radio, was used because the word radio was known and accepted by everyone, as was the concept. There were few platforms on which to record, and most shows were live with chatrooms and loyal followers.

Listeners fell off, hosts lost interest, and online radio fell out of favor to more time spent on social media and the rise of video content. It seemed the public was able to get what they wanted faster through social media than waiting for details from a radio show.

Today, not only has the verbiage transformed, but the whole concept of podcasting pivoted and revamped streaming audio content. Podcasting is back with a vengeance and as technology improves, more platforms have been created, and it’s easier to produce and host a quality podcast.

With the success of podcasts like Serial and This American Life, newly formed networks started nabbing quality programming for their stable of programming.

Along with networks, podcast directories offering different ways to listen have become part of the landscape. A podcast can be distributed by several platforms, with iTunes/Apple Podcasts being the big gun in the game and we can’t overlook others like Stitcher, Castbox, Player.FM and Spreaker which are valuable ways to gain more potential listeners.

….podcasting, as a medium, has huge growth potential. According to a March 2017 report by Edison Research and Triton Digital, the percent of population that listens to podcasts nearly doubled (8% to 15%) from 2014 to 2017. And there’s plenty of room for more growth because, according to NPR, about half the potential audience doesn’t even know that podcasts exist. –Inc.Com

The transformation of consuming media

Podcasting pitched its net wide when it comes to content variety. With citizen journalists, celebrities, and mainstream media outlets, one can listen to news and opinions; audio blogging allows the written word to be heard, and fictional storytelling has created an intimate, old fashioned way to be entertained.

The renewed appeal of podcasting compliments other forms of media like books, video, and music. The population who enjoys on demand streaming networks like Netflix are integral to the popularity of podcasts and the ability to listen on the go using your phone or other devices.

While most podcasters receive little to no money for their efforts, there is an upsurge in sponsorships and advertisers willing to take a chance on a successful podcast allowing hosts the possibility of making a living. Sites like Patreon and others entitle artists to recruit subscribers for a price and exclusive offerings.

Podcasting has only hit the tip of the revenue iceberg, with mainstream advertisers yet to jump on board in a big way. The market will be competitive and quality of content will reign supreme.

“Podcast sponsorship revenue is growing just like the audience is growing,” said Neal Carruth, general manager of podcasts for National Public Radio, a key player in podcasting. –Phys.Org

Whether you are a listener, or hosting a podcast, the future holds promise as topics and subject matter continue to offer a broad range to choose from.

Looking for some interesting interviews and discussions? I invite you to catch some of the episodes of ImaginePublicity on Air, broadcasting on the InsideLenz Network. You can access right here on the website Podcast page.

Just like authors live for good reviews, podcasters rely on ratings and reviews as well. Be sure to take a minute and let your favorites know you like them!


LOGOLG

Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book or your company?

Positive, professional relationships and good communication will put it on the right track!

Creating a positive relationship with the public, through social media or traditional strategies will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach.

contentcreativityconsistencyconversationcommunication

It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy.

How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility.

In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process.

1. Content

Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is what the search engines feed upon.  Yes, it takes time and a commitment to write on a regular basis, but for maximum results  it must be done.

Think you’re not a writer? If thoughts and ideas can be put down on paper, they have the potential to become blog content.

If writing ability is a concern, then a copywriter should be considered.  A simple, 300-500 word blog post 3 or more times a week gives the search engines, readers, followers and friends something to feast upon and exposes you to new and larger audiences!

2. Creativity

It’s no longer adequate to just put up a blog post and wait for readers to come, just as launching a book with a marketing plan, individuals and companies must stay creative in how the message reaches existing customers and potential future customers.  A blog post is a valuable marketing tool, and, just like an advertisement or a billboard, getting it in the right location for maximum exposure is key.

Put on your thinking cap and find your target audience! You don’t need to  participate in every social media site, but you must find the ones where your audience is engaged.

Network sites are full of information, as well as those who are seeking it, and it’s relatively easy to become involved in order to enhance your presence and spread the word.

Not the social type, or just don’t have the time or skills to use the internet to promote yourself? Consider contracting or outsourcing to a service oriented marketing company and hire a social media manager.

3. Consistency

How much is enough?  That’s a question that should be answered by realizing how important social relationship building is to the overall marketing strategy.

A business is open for certain hours, a customer or client knows when that is, and it should be made quite clear in all company information.  Social networking is now a large part of being “open for business” and someone must be manning the ship.

Whether it be blogging or networking in social media sites, showing up for work online on a consistent basis is like being at the office or opening the store on time! The upside is you don’t have to punch a time clock, but you must allocate time to share and be shared.

4. Conversation

With as much business that’s conducted over lunches, by phone, email and cocktail parties, we are adept at holding industry related conversations with others. It’s the same principal in social media networking sites.

How do business “strangers” meet in person?  By an introduction, a chance meeting, or talking about mutual interests. In social media it’s the same concept, start a conversation about someone’s post which shows interest, cultivate the conversation and see where it leads.  It could be that potential business lead you’ve been chasing, you just never know!

Not sure how to go about getting that important introduction? Consider aligning yourself with a leader that has an ability to connect people to people or better yet, people to business.

5. Communication

Once the conversation is started, communication skills come in to play. Find a way to personally correspond with a connection who shows potential interest.

Privately message or email, if possible.  Do some background homework, know something about them before forging ahead to make personal contact. Get to know the person or business through using the art of communication and build the relationship to the point where a positive message is received.

Trust and credibility are being built at this point and, if properly used, communications will seal the deal.

Perhaps you need a third party to professionally communicate or negotiate inquiries; consider hiring someone with experience to help guide those communications for the best results.

If you find yourself in a quandry about where to begin or how to move forward in the world of social media, the team at ImaginePublicity is here to help.  Call or email for a FREE assessment and a proposal customized to your specific needs and goals.

Tel:  843.808.0859    Email:  contact@imaginepublicity.com

www.imaginepublicity.com