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Imagine Publicity

Who are we?

Since 2008 ImaginePublicity has assisted in social media management for individuals, organizations, books, small businesses and websites. Social media marketing and management are proven to be an integral part of all business success strategies.

Our services are tailored to the individual goals of our clients with assessments and action plans for each step towards completion.

What we offer

Whether you are just beginning to put your toes into the social media waters, or not seeing your desired results, we can help. We offer a long-term program, or short-term, per project programs.

For a list of services refer to the Services page.

Contact for FREE consultation

If you would like to know more about how we can assist you with your goals, please call 843-808-0859 or send an email to for a FREE 30 minute consultation.







Dottie Laster Appears on Crimes and Times with Michael Tabman


Crimes and Times is a live streaming news talk show hosted by Retired FBI Special Agent in Charge Michael Tabman. Crime, violence, terrorism, organized crime, fraud, national security, intelligence, and political crimes with guest experts in their field will be discussed.

Crimes and Times will be streaming live on Facebook, YouTube and Twitch. Previous interviews are available on their YouTube Channel. Viewers may participate live via Twitter by following @CrimesandTimes

On Thursday, August 31, Dottie Laster will be the expert guest on Crimes and Times discussing and answering questions about human trafficking.


Heidi Search Center Executive Director, Dottie Laster, brings years of experience in combatting global human trafficking to the intersection of missing persons. Her work continues to bring results and she is available nationally for presentations and training.

She is the co-founder of the San Antonio, Texas Coalition Against Human Trafficking and the past Administrator of the Orange County, California Human Trafficking Task Force and has successfully written millions in grants to assist children and victims of human trafficking. Currently, Laster is the Anti-Trafficking Coordinator with the Bernardo Kohler Center as an accredited representative recognized by the Bureau of Immigration Appeals to practice immigration law under BKC.

Laster has served as technical advisor and/or producer of TV and movie projects for all major networks, and several motion picture production companies, and has worked with noted celebrities to raise funds and awareness about the issue of human trafficking.

Dottie Laster is featured in the documentary on sex trafficking in Latin bars and cantinas, The Cantinera, and her direct rescue work will be the subject of the MSNBC Documentary, Sex Slaves: Texas Rescue. She is the recipient of several human rights awards and has been featured in numerous publications including recent issues of Texas Monthly, Town Hall, and MORE Magazine.


Donna Gore Launches Second Book in Grief Diaries Series

AlyBlue Media, publisher of the award-winning anthology series Grief Diaries announced the release of Victim Impact Statement. The anthology features 25 true crime stories and real impact statements read in court by loved ones searching for justice.

Donna R. Gore participated in writing Victim Impact Statement, her second book in the series following Loss by Homicide which was released in 2016.

Gore’s experience in crime victim advocacy began with the 1981 murder of her father. Her personal experience through the judicial system inspires her to reach out to others in similar situations through development of support resources, and educating the public through utilization of several media outlets.

Recognizing a need for more resources for survivors attending trials, she created a service program and offers her assistance in creating a cohesive victim impact statement tailored to the individuals and their cases. Details:  Victim Impact Statement Assistance 

In 2013, as a result of a surprise parole hearing for the person serving a life sentence for the murder of her father, Donna was able to facilitate a new policy for the state of Connecticut as well as read a second victim impact statement along with her family.

“An indispensable tool that helps hold the offender accountable for the consequences of a crime, the impact statement gives the judge the rest of the story, the part that doesn’t appear in police reports or courtroom evidence,” says National Center for Missing & Exploited Children’s Jay Howell, who wrote the book’s foreword.

Grief Diaries: Victim Impact Statements is available in 40,000 retail outlets around the world including Amazon and Barnes & Noble. A portion of proceeds from the sale of the book is donated to JAXImpact, a nonprofit educational awareness program. For more information, visit

Grief Diaries: Victim Impact Statements is available on Amazon and Barnes & Noble


To schedule Donna R. Gore for your next conference, seminar or event, please contact ImaginePublicity.Phone: 843-808-0859 or Email:

Connect online at Facebook,  Shattered Lives,  Twitter, LinkedIn



Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?


Hype Marketing or Just Hype?

Hype Marketing or Just Hype?

To bring awareness to a product or service, excitement and promise is created through marketing and advertising campaigns. This is nothing new, however, since the dawn of social media, marketing has taken several directions.

Hype marketing is defined as “unintentional, feverish, uncontrolled, community-driven, and often exaggerated.” Generating feelings and tapping into the emotion of the consumer, hype marketing creates the enthusiasm, urgency, and energy to help a campaign go viral.

Expectations of consumers are also raised during a hype marketing campaign, but, if you use hype marketing strategies, the products or services must provide exactly what’s promised or it will fail to deliver and the campaign will be perceived as sketchy as a snake oil sales pitch. If the expectation doesn’t meet the reality, hype marketing is doomed to failure.

Marketers can take advantage of the energy and the enthusiasm created by a hype marketing campaign by using social media correctly.

Employing facts, transparency, and actual results will allow the consumer a supportive experience and assist in a positive decision-making process as opposed to popular click-bait tactics.

Hype, in its positive context, can also be a result of a good marketing campaign if consumers are sharing testimonials and creating community driven word of mouth advertising. In its simplicity, by one person telling another and sharing the vision, the campaign travels well beyond the target audience which was originally chosen.

Marketers also must realize that in today’s world of social advertising, consumers are able to differentiate between over promised claims and reality. They have the ability to investigate quickly whether a product, service, or company can live up to what they are advertising. For hype marketing to be acceptable, it has to create a positive image of the product and those who stand behind it.

Will hype marketing work for everyone? No, it’s community driven while saturating the marketplace. Hype marketing is less controlled and aimed at a single motivation, to gain attention and engage the emotion of the potential customer.

Bear in mind that social media marketing is all about creating attention and brand awareness, and the line is thin between acceptable marketing practices and over-exaggerated hype.

Marketing and branding agencies use social media marketing for the potential to transform a business or individual’s endeavor. Combined with traditional advertising and marketing strategies, the bottom line is the targeted result.

Don’t forget, substance over sizzle wins……every time!


Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?

Is it Too Late to Establish a Social Media Presence?

It's never too late for social media marketing

When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs.

The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?”

In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media.

Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media.

Why? Recently, the CEO of Facebook (the world’s largest social network), Mark Zuckerberg announced that there are currently 2 billion people on Facebook. Did you read that right? Yes, 2 BILLION people on Facebook alone. Almost 30% of the world’s population is now actively using this social media network in some way with the majority on a mobile device.

Mark Zuckerberg announcement

What this means is that as a business, author, or individual, you can easily carve out space for yourself and build your own audience from Facebook’s user base of 2 billion people. Combined with Twitter, LinkedIn, and other social media channels, there is no argument that a marketing strategy should not include social media, and especially targeted to mobile users.

Another reason you should begin to establish your own social media presence is that over time it will continue to evolve. With the introduction of live videos, podcasts, and audio messages, traditional marketing practices are no longer going to be enough. The sooner you begin to establish your own social media presence, the better and stronger it will be in the future.

It’s never too late to imagine and follow your dream. It can be realized with sound social media marketing practices combined with traditional marketing strategies.


Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?

Pitfalls for Passionate People

photo credit Dottie Laster

*Passion Flower photo credit Dottie Laster

Yes, there are issues in our world that require the passion of people to get the work done, create awareness, education, and rally others to the cause. However, when does passion become obsession? Passion becomes unbalanced when you can’t, or won’t, turn it off and enjoy the beauty of life having unbridled fun, making new friends and adventures.

The following are a few pitfalls that passionate people fall into which dilutes their cause, distances others, and sabotages their efforts for the issue:

Sharing your story too early.

The person who feels compelled to begin every new friendship or meeting with overt information about their cause or experience will most likely be met with some amount of disinterest. It’s better to create balance by allowing friendly conversation to guide you towards the best time to get more personal. Oversharing at a first meeting sends a message of shallowness and obsession without allowing a healthy spark to develop. Waiting for the right opportunity will get the new relationship off to a more positive start.

Passing on your judgements.

By being open-minded you will unlock new ideas and possibilities for your cause in the future. Making judgmental comments about people, issues, or things will shut down a new conversation before it gets off the ground. Dismissive behavior patterns towards others should be kept in check. Pay attention to your attitude.

You aren’t required to agree with everything others believe in, but give time and space to find out about the other person before deciding their worth to you. Furthermore, don’t pass judgement on yourself. Open up a balanced dialog and get to know each other on a deeper level.

Keep name dropping at bay.

You may know interesting and important people, but refrain from mentioning those relationships to make yourself or your issue look more interesting and important. Most people see through it and you appear insecure about your endeavors. It also lessens the value of what you have to offer. When your conversation or social engagement is balanced, instead of pretentious, others will view your cause in the light you intended. Keep the cause in the spotlight, not who you know.

Put away the phone.

Lead by example and turn off your phone, put it away, and refrain from checking it during time spent with new friends or colleagues. Nothing is more off-putting and rude than someone who feels the need to check every notification, take every phone call, and ignore who is sitting right in front of them. No message is more important to convey than your interest in the person you are with. A lucrative first meeting requires your full attention.

Ask open-ended questions.

Nothing says “I’m listening” more than asking questions. Show interest in the other person by not taking over the conversation and thinking of your next statement, but by truly listening to what they have to say. You may ask something as simple as a clarification, but it will show the person that you appreciate and respect them, and, in turn, you will receive the same appreciation and respect for yourself and your cause.

Don’t be so serious, be social.

Passionate people tend to wear their cause on their sleeve, all the time. There are times when it’s appropriate, and times when it’s not. When meeting someone new, try not to hit them between the eyes with all you know about your cause, but create an atmosphere of sociability first. Strive for a meaningful interaction instead of the importance of what you represent. Balance the conversation and let the individual know they are just as significant to you as a person as what they can do for you and your cause.

Surround yourself with independent people.

Passionate people tend to be hyper focused on their issue. There is a definite need for passion in leadership roles, but, there is a fine line that balances perspective and purpose. When that line is crossed, or out of balance, a vacuum is created and forward movement is hindered. By seeking outside, independent advice you are challenging your own status quo and not depending on people who only tell you what they think you want to hear. Evaluate your current situation and don’t be enabled by “yes men” just because they agree with you. Be open to constructive criticism from others and keep emotion out of the equation.

Find your footing with new people first, strike a balance, then move towards an equality of energy for your cause. Just because you have the ability to convince yourself and others of your vision, doesn’t mean that it’s right for everyone.

Take a break from hyper.

If you aren’t living your life for the purity of enjoyment, it’s time to reassess your passion and decide if it’s healthy.  One of the most crucial pitfalls for passionate people is hyper; hyper-active, hyper-focused, hyper-passionate.  If your issue or work is taking up all of your time and all of your thoughts, if you aren’t interacting with friends and family, it may be time to take a break and find a way for it to not be so consuming.

While passion is vital, without proper positioning in your life it can distort your perception of reality. There is a beautiful world to discover; put everything down once in a while, step away, clear your head, and return with more balance and peace in your life.

I hope you find this helpful on many levels. We need passionate people, are you one? What do you do to avoid the pitfalls? I would love to see your comments below.

LOGOLGSince 2008 ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?