All posts filed under: ImaginePublicity

What Every Nonprofit SHOULD Have Been Doing on #GivingTuesday

Yes, #GivingTuesday has become the second largest day for donations right behind December 31, however, the misconception is that nonprofits think that “giving” days designated throughout the year are solely for the purpose of gaining funds.

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UNdo list, to-do list, playtime, priority, ImaginePublicity

Creating the “UN” To-Do List!

What could squelch creativity more than being overwhelmed by a gigantic “to-do” list and feeling completely paralyzed? In the age of technology,  if you search the term “how to un-do a to-do list” the results are related to a general instruction of how to correct a document on a computer. So, what is the “UN” to-do list? It’s a way of paring down today’s pace and putting it into proper perspective for a more balanced work life, and integrating time to play or re-charge. If we don’t regularly back away from work, we become less productive and the long hours take a toll on everything we do. 1. Prioritize what “to-do” Start the day of work life to-do list with the number 1 most important thing “to-do?”  Then just do it! Close off all other avenues of distraction and concentrate, focus on that number 1, most important item. Shut off the phone, close down all other tabs and windows, close the door and finish item number 1. Procrastination is probably one of the biggest productivity …

Content CRAPShoot

Content is king, or is it a crapshoot? What is the next trending subject matter to eagerly bring an audience to websites, blogs, and influence news sites? As marketers and promoters strive for our piece of the public pie and attention to what we are doing, we tend to overdose our audience on the same old “crap!” Has content marketing become a rehash of the same stuff, different place, with new buzzwords? Or are there definite differences in the way original ideas are explored and disseminated? I believe we are living in a time of digital overload. We are constantly barraged with new material everywhere we step in the social media world, and as we gather more and more followers and friends, the more “content” there is through which to wade. How much is really read, how much is it possible to notice? As the internet has changed the playing field of social media marketing over and over since it’s inception, it’s still a rather new entity. As marketers we’ve already seen the trend in paying for our …

Mobile devices like iPod, tablets and smartphones for podcasts on the go

Podcasting: On Demand, On the Go

In the shower. In the garden. In the gym. On the road. Anywhere, anytime, when you want it! Entertainment, information, experiences, memorable stories, education, in-depth interviews, interesting topics and people comprise the content of today’s podcasts heard around the world. With the advent of Apple’s iPod back in 2001, which touted the fact that it holds “1000 songs in your pocket,” a new form of listening was created.  The iPod evolved over the years to hold, not only music, but videos, television shows, and “podcasts.” Along with iTunes as a source for downloading broadcasts, other internet sites emerged with similar offerings and today most terrestrial radio stations have the ability to download and listen to shows at a later time. The revolution of podcasting introduced the world to “on demand” listening devices that can be taken anywhere. Podcasting as a Marketing Tool Podcasting isn’t always music or a conversation between host and guest. Businesses and individuals use the format as a powerful communication tool. Combined with a well crafted blog, podcasts can disseminate information through the pipeline reaching a much larger audience. …