All posts filed under: ImaginePublicity

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

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Is Your Book Networking in All the Right Places? Self-Marketing Tips

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Google+,  an author may need to go beyond the place where everyone is, and find “where you know” to connect with potential readers. Authors have a specific goal that’s common among them, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether it be for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books.   As an author, where are you spending your social media time? There are an immense amount of users on Facebook (800 million), Twitter continues to lead, LinkedIn connects you professionally, and Google+  allows connection more specifically with those in your “circle” of expertise. While each of these networks, and many others not mentioned are truly important in the big picture, authors must figure out how to break them down into …

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Do You Know a Good Book When You See One? Self-Published Authors Want to Know!

In the ever-changing world of publishing and book marketing, there is still a stigma attached to self-publishing, even by authors who are established with mainstream publishing companies. As big box bookstores like Borders close their doors, and at a time when e-books are outpacing print books, why is it embarrassing for an author or a publicist to announce a book as being self-published? Is it the perception that in order to be a credible author you must have the “blessing” of a traditional publisher to feel you have created something successful; and do readers really care anymore? Authors continue to have their works rejected by traditional publishers and find that to get those works into the hands of readers, self-publishing is the alternative. Although there are no prepaid advances and an upfront investment is made by the author, there must be a consensus that self-publishing has worth. A good book is a good book, and readers want to read a good book, period.  Moreover, success stories of first-time authors making a good living on a .99 …

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“Time’s Up: A Guide on How to Leave an Abusive and Stalking Relationship”

The late Susan Murphy Milano turned her 20 years of experience in the field of high risk domestic violence cases into more than a book, but a tool for others to use in order to save the lives of those needing escape from a violent or stalking relationship. Born with an instinct to come up with strategies to escape the abuse happening in her own home, Susan  consistently used that instinctive gift towards helping others by working with them in the “danger zone.” Everyone involved in the movement against family violence should have these tools available, especially the unique “Evidentiary Abuse Affidavit” which is a series of forms and a video that will be a voice for victims who need to be heard.  Cases will be resolved and abusers will be arrested. Created from incidents surrounding the Stacy Peterson Case, the Evidentiary Abuse Affidavit (E.A.A.) was created for victims of domestic violence, to insure that the victim’s words about her fears and previous violence will not disappear if she does. The ability to prove who likely seriously injured, abducted, or killed …