All posts filed under: ImaginePublicity

It's never too late for social media marketing

Is it Too Late to Establish a Social Media Presence?

When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs. The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?” In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media. Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media. Why? Recently, the CEO of Facebook (the world’s …

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Is Your Book Networking in All the Right Places? Self-Marketing Tips

“Go where you know.”  This holds true in social media networking and marketing your book.  Although the important arenas for connecting with the masses are Facebook, Twitter, LinkedIn and Google+,  an author may need to go beyond the place where everyone is, and find “where you know” to connect with potential readers. Authors have a specific goal that’s common among them, to sell books.  Creating works of art with words and illustrations, and sharing this creation with their audience is why writers write, whether it be for recognition of their work, promoting an issue, or their chosen career in which to make a living, all good reasons to sell books.   As an author, where are you spending your social media time? There are an immense amount of users on Facebook (800 million), Twitter continues to lead, LinkedIn connects you professionally, and Google+  allows connection more specifically with those in your “circle” of expertise. While each of these networks, and many others not mentioned are truly important in the big picture, authors must figure out how to break them down into …