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Social media marketing, quality vs quantity

Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Social Media Today comment: The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business. Who really cares? Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted. If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care. If you’re thinking having a million followers makes you look famous, and if …

The New Skinny on Podcasting

Today, not only has the verbiage transformed, but the whole concept of podcasting pivoted and revamped streaming audio content. Podcasting is back with a vengeance and as technology improves, more platforms have been created, and it’s easier to produce and host a quality podcast.

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public, through social media or traditional strategies will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process. 1. Content Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is what the …

It's never too late for social media marketing

Is it Too Late to Establish a Social Media Presence?

When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs. The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?” In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media. Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media. Why? Recently, the CEO of Facebook (the world’s …