Author: Administrator

Authors! Market That Book!

Are you kidding me? I just finished writing, editing, and putting this baby to bed!   Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own.  Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the social media sites, and, if lucky, get in the door of a bookstore to sell it and have a signing event.  On top of trying to carve out time to write, this could put any good person over the edge! 1. Take a step back Okay, so authors weren’t meant to be marketers, but somehow they are now thrust into that position, so let’s make the best of it. There’s work to be done, just when the hard work of the book writing has finished.  No time to breathe?  Get ready for a new ride! Don’t let the momentum stop, or the mountain look …

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

Social media marketing, quality vs quantity

Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Social Media Today comment: The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business. Who really cares? Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted. If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care. If you’re thinking having a million followers makes you look famous, and if …

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public, through social media or traditional strategies will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process. 1. Content Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is what the …