Year: 2020

Quantity v. Quality in Social Media Marketing

A social media campaign’s quality can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. You may think that pursuing followers is an actionable part of broadcasting your message, and that’s true to some extent. However, when was the last time your followers put a dent in your bottom line? Have you sold more product or services because of it? Some may be lucky enough to say yes, but the majority will admit it didn’t help propel business, only their ego. Who cares? Far too many marketers emphasize the number of social media followers they have, and some go so far as to buy followers. Buying follower lists is not a recommended strategy. Your paid followers will quickly fall away unless your campaign depends on credibility, influence, or real relationships. They don’t care. Presuming a million followers makes you look famous or more of an influencer, and if that’s your goal, you should …

ImaginePublicity on Air: Faith Phillips Returns with 2020 Visions

What is Okie Noir? It is the struggle and pain, survival and rebirth of people in this land, the place where we descend from outlaws and survivors of attempted genocide and the Dust Bowl. -Faith Phillips Author Faith Phillips returns to ImaginePublicity on Air to talk about new books, surprising opportunities and 2020 Visions, a memoir describing the time of COVID-19 by the Senior Class of Stilwell High School! Stilwell is situated in eastern Oklahoma between Muskogee and Fayetteville, Arkansas, just miles from the Cherokee Nation capitol of Tahlequah. Stilwell may be poor in economic opportunity, but it’s history is richly steeped in family, tribal community, survivorship and social responsibility. Riding high on the accolades of her last book, Now I Lay Me Down, Phillips was presented with an offer she was definitely not going to accept, teach English to the seniors of Stilwell High School. After consulting her trusted circle of family and friends, they unanimously convinced her to take the job. Arriving for duty she quickly realized her students didn’t have the learning tools …