When it comes to marketing, individuals and small business owners face so many traditional advertising and social media channels trying to satisfy their marketing needs.
The increased numbers of available traditional and digital marketing platforms presents a new question altogether, which is:
“What marketing strategy should we focus on if we want to produce results?”
Social media. It’s no longer debatable. By far, social media is the world’s most valuable marketing strategy only because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your brand and message on social media.
Individuals and businesses who are reluctant to establish a social media presence may think they are too late. Well, you aren’t late to the party at all, but now is the best time for you or your company to generate your brand presence on social media and to learn how to make it work for you.
There are currently over 2.6 billion people on Facebook, and 1.73 billion are using the site daily. Did you read that? Yes, 2 BILLION people on Facebook alone. Almost 30% of the world’s population is now actively using this social media network in some way, with the majority on a mobile device.
As a business, author, or individual, you can easily carve out space for yourself and build your audience from Facebook’s user base of over 2 billion people. Combined with Twitter, LinkedIn, Instagram, and other social media platforms, there is no argument that a marketing strategy should not include social media.
The best reason you should begin branding your social media presence is that it will continue to evolve. The sooner you start, the better and stronger it will be in the future.
It’s never too late to imagine and follow your dream. You can realize your dream with sound social media marketing practices combined with traditional marketing strategies.
Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?