Yes, #GivingTuesday has become the second largest day for donations right behind December 31, however, the misconception is that nonprofits think that “giving” days designated throughout the year are solely for the purpose of gaining funds.
A social media campaign’s quality can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. You may think that pursuing followers is an actionable part of broadcasting your message, and that’s true to some extent. However, when was the last time your followers put a dent in your bottom line? Have you sold more product or services because of it? Some may be lucky enough to say yes, but the majority will admit it didn’t help propel business, only their ego. Who cares? Far too many marketers emphasize the number of social media followers they have, and some go so far as to buy followers. Buying follower lists is not a recommended strategy. Your paid followers will quickly fall away unless your campaign depends on credibility, influence, or real relationships. They don’t care. Presuming a million followers makes you look famous or more of an influencer, and if that’s your goal, you should …
When it comes to marketing, individuals and small business owners are often faced with so many traditional advertising and social media channels trying to satisfy their marketing needs.
Information manipulation has always been key to filtering features, advantages, and benefits of a product to the masses, but just how much information can seriously be consumed in the digital age without devices exploding? This is exactly the flash point when attention becomes the valued commodity instead of the product.
Readers rave about Martin Herman’s series of historical fiction which combines a historical account with today’s world events, and, in his words, becomes “faction.” He weaves actual events from history, and what might have been, with modern day characters and leads readers back and forth through time and circumstance