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How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book or your company?

Positive, professional relationships and good communication will put it on the right track!

Creating a positive relationship with the public, through social media or traditional strategies will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach.


It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy.

How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility.

In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process.

1. Content

Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is what the search engines feed upon.  Yes, it takes time and a commitment to write on a regular basis, but for maximum results  it must be done.

Think you’re not a writer? If thoughts and ideas can be put down on paper, they have the potential to become blog content.

If writing ability is a concern, then a copywriter should be considered.  A simple, 300-500 word blog post 3 or more times a week gives the search engines, readers, followers and friends something to feast upon and exposes you to new and larger audiences!

2. Creativity

It’s no longer adequate to just put up a blog post and wait for readers to come, just as launching a book with a marketing plan, individuals and companies must stay creative in how the message reaches existing customers and potential future customers.  A blog post is a valuable marketing tool, and, just like an advertisement or a billboard, getting it in the right location for maximum exposure is key.

Put on your thinking cap and find your target audience! You don’t need to  participate in every social media site, but you must find the ones where your audience is engaged.

Network sites are full of information, as well as those who are seeking it, and it’s relatively easy to become involved in order to enhance your presence and spread the word.

Not the social type, or just don’t have the time or skills to use the internet to promote yourself? Consider contracting or outsourcing to a service oriented marketing company and hire a social media manager.

3. Consistency

How much is enough?  That’s a question that should be answered by realizing how important social relationship building is to the overall marketing strategy.

A business is open for certain hours, a customer or client knows when that is, and it should be made quite clear in all company information.  Social networking is now a large part of being “open for business” and someone must be manning the ship.

Whether it be blogging or networking in social media sites, showing up for work online on a consistent basis is like being at the office or opening the store on time! The upside is you don’t have to punch a time clock, but you must allocate time to share and be shared.

4. Conversation

With as much business that’s conducted over lunches, by phone, email and cocktail parties, we are adept at holding industry related conversations with others. It’s the same principal in social media networking sites.

How do business “strangers” meet in person?  By an introduction, a chance meeting, or talking about mutual interests. In social media it’s the same concept, start a conversation about someone’s post which shows interest, cultivate the conversation and see where it leads.  It could be that potential business lead you’ve been chasing, you just never know!

Not sure how to go about getting that important introduction? Consider aligning yourself with a leader that has an ability to connect people to people or better yet, people to business.

5. Communication

Once the conversation is started, communication skills come in to play. Find a way to personally correspond with a connection who shows potential interest.

Privately message or email, if possible.  Do some background homework, know something about them before forging ahead to make personal contact. Get to know the person or business through using the art of communication and build the relationship to the point where a positive message is received.

Trust and credibility are being built at this point and, if properly used, communications will seal the deal.

Perhaps you need a third party to professionally communicate or negotiate inquiries; consider hiring someone with experience to help guide those communications for the best results.

If you find yourself in a quandry about where to begin or how to move forward in the world of social media, the team at ImaginePublicity is here to help.  Call or email for a FREE assessment and a proposal customized to your specific needs and goals.

Tel:  843.808.0859    Email:


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