Month: April 2019

How to Support an Author in Three Clicks

  While hosting a podcast with authors from WildBlue Press it’s clear that there are easy ways to support authors and their books. Interviewing seasoned best-selling authors indicates that no matter what level of success they have achieved, they are always under the influence of the reader. So how much clout do you think you have as a reader of books? If you’re a reader, you are the reason that writers write! Don’t just read a book, put it away, or give it to your friends, savor the moments it took to bring the story to you in the first place and help support the author that gave you hours of pleasure. Click #1 Buy! No matter what format is your favorite, there are several ways to buy the book. If you prefer a hard copy, buy from an online bookseller like Amazon, Barnes & Noble, or, better yet, directly from indie publishers like WildBlue Press. Most authors will offer signed copies directly from their websites to add to your collection. Local bookstores may carry books by your …

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book, or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public through social media or traditional strategies will significantly impact building a successful image. There are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How are public relations defined? The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking. Whether a private label, personality, product, or company, all campaigns must go through the “discovery” process. 1.Content Content creation and a functional website are the premier tools of the trade-in social media networking, and fresh content is what the search engines feed upon. …