Month: April 2019

Tips for media appearance from ImaginePublicity

The Media Called–What Should I DO? Tips For Your First Appearance

    As exciting as it is to be called by a major media producer to offer your brand of commentary, discuss your latest book, or to promote an issue, it can send even veterans to the moon with anxiety! The spotlight is on you! Don’t get caught unprepared, looking a mess, or sounding like you don’t know what you’re talking about. What makes a good interview? What should be said or not said? What should be worn that looks best on camera?  Whew! Lot’s to think about, let alone how to get over the jitters. If you go into the interview well prepared, looking and sounding good, the chances of landing more appearances  went up a few notches.  Do and be the best you can! 1. The Media Called: Name Your Product Whether it be a book or the latest gadget, it has a name and should be referred to by that name at each opportunity. Not that you need to say it in every sentence, but weave it through the interview in an easy, conversational …

The New Skinny on Podcasting

Today, not only has the verbiage transformed, but the whole concept of podcasting pivoted and revamped streaming audio content. Podcasting is back with a vengeance and as technology improves, more platforms have been created, and it’s easier to produce and host a quality podcast.

How to Achieve the 5 C’s of Social Media Marketing

What’s the most important thing you can do to help the success of your branding campaign, your book, or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public through social media or traditional strategies will significantly impact building a successful image. There are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How are public relations defined? The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking. Whether a private label, personality, product, or company, all campaigns must go through the “discovery” process. 1.Content Content creation and a functional website are the premier tools of the trade-in social media networking, and fresh content is what the search engines feed upon. …