Month: March 2018

Social Media: We Don’t Want to be Customers!

Think about it. Sometimes social media activity can be compared to watching an entertaining, interactive movie or tv show, and then, BINGO, there’s another commercial. Do you go to the kitchen for a snack and wait for it to be over, or do you turn the channel and move along? How many times do you take action based on the commercial? This is what happens when marketers use social media as a broadcast medium for their latest sales pitch. It may have worked well in the past for some, but now it’s like blowing hot air into the wind. Over saturation = hot air! Instead of walking away in frustration and condemning all social media for marketing purposes, let’s take a look at what’s changed in the overall philosophy of social media marketing and how the “pitch it” mentality can be overhauled. The customer is always right If a marketer is pounding away with ads, posts, and targeting and not getting results it’s too easy to point the finger at the consumer and walk away defeated. …