When it comes to marketing, individuals and small business owners are faced with a dilemma because there are so many social media channels trying to satisfy their marketing needs.
The increase in the number of available traditional and digital marketing channels presents a new question all together, which is, “What marketing strategy should we focus on if we want to produce results?”
In only two words, social media. It’s no longer a debatable topic. Social media is by far the world’s most valuable marketing channel simply because it produces tangible and actionable results. And, whether you are an individual or a business, it’s relatively easy to create your message on social media.
Even in 2017, some individuals and businesses are reluctant when it comes to establishing a social media presence because they think they are late to the party. Well, you aren’t late to the party at all, there is still a lot of room for you or your company to have a presence on social media.
Why? Recently, the CEO of Facebook (the world’s largest social network), Mark Zuckerberg announced that there are currently 2 billion people on Facebook. Did you read that right? Yes, 2 BILLION people on Facebook alone. Almost 30% of the world’s population is now actively using this social media network in some way with the majority on a mobile device.
What this means is that as a business, author, or individual, you can easily carve out space for yourself and build your own audience from Facebook’s user base of 2 billion people. Combined with Twitter, LinkedIn, and other social media channels, there is no argument that a marketing strategy should not include social media, and especially targeted to mobile users.
Another reason you should begin to establish your own social media presence is that over time it will continue to evolve. With the introduction of live videos, podcasts, and audio messages, traditional marketing practices are no longer going to be enough. The sooner you begin to establish your own social media presence, the better and stronger it will be in the future.
It’s never too late to imagine and follow your dream. It can be realized with sound social media marketing practices combined with traditional marketing strategies.
Since 2008, ImaginePublicity specializes in developing promotions for individuals, organizations, books, businesses and websites with emphasis on social media marketing and taking full advantage of the internet. How can we help YOU?