Year: 2016

Connecting the Dots in Social Media Marketing

  Whether you are a Fortune 500 Company, a start up, or an individual with a product, book or brand, there must be a strategic plan to drive business. Social media has become a valuable business marketing tool. People of all demographics are jumping on social media sites daily and respect the opinions of their peers as a purchasing guideline. An effective Social Media Marketing campaign will leverage the power of the internet to build value, credibility and have the highest potential to reach a target audience in order to increase sales and visibility in the marketplace. Sound complicated? A successful campaign should leave a mark on social media sites to engage with existing customers, reach new customers, and build brand awareness. Put An Ear to the Ground (Listen!) Social media sites reveal what existing and potential customers think about a company, product and services. By their comments and engagement, it can be determined what they think and be able to respond accordingly. By listening closely they will give an indication when to push your campaign harder or when …

CUE Conference graphic

CUE Center for Missing Persons 12th Annual National Conference

”Paving the Way by Grace” is the theme for the 12th Annual National Missing Persons Conference sponsored by CUE Center for Missing Persons in Wilmington, North Carolina. The conference will be held March 17-20th at the Holiday Inn, 5032 Market Street, Wilmington, NC. The four-day event will focus on improving communication between families and agencies, exchanging ideas, and creating a unified support system for victims left behind. The National Missing Persons Conference is open to all who have an interest in supporting the primary cause of locating missing persons including search and rescue groups. In addition, the Conference is open to those who support victims of homicide, intimate partner violence and other crimes against both adults and youth. Advocates from law enforcement, victims’ assistance, youth groups, families of the missing and anyone with an interest in learning how they, too, can help are welcome. Registration is now open. LINK TO REGISTRATION The conference is both educational and informative, presenting cutting edge technology and ideas to make a difference in the way missing person’s cases are handled. “Through classes and presentations by those …

Jillian Maas Backman Presents at Blackhawk Technical College Employment Conference

  Saturday, March 12, 2016 Blackhawk Technical College presents it’s Spring Employment Conference from 10am-3pm at North Commons, 6004 S. City Road G, Janesville, Wisconsin. The event is free and open to students and the public and is focused on helping improve skills in the job search or interview process. Jillian Maas Backman and Jan Bilgen will feature a presentation titled “First 90 Days: Don’t Sink, Swim!” which is designed to get participants thinking and planning the steps to face the challenge of their first job. The presentation will tap into a leadership style that uses intellect, experience and intuition to better understand professional relationship building by integrating established methods and adding the element of intuition to create balance. Participants will also discuss strategic career planning and how to adjust to missteps those first critical 90 days and make them the most valuable to a new organization and step up to success. Registration for the Spring Employment Conference is now open and attendees may sign up at the Student Success Center at Blackhawk Technical College, or call 608-757-6321 to reserve a …

ImaginePublicity On Air: Is Obamacare Really Affordable?

Debbie Hodges explains her decision to opt out of the Affordable Care Act (ACA) and pay the penalty even though she has a rare chronic illness, is prescribed several expensive medications, and has ongoing issues related to her health situation. Listen here:   Recently featured in a front page story at the Virginian-Pilot, she, along with others discuss the continuing burden of health care insurance. Hodges is just a few years short of being eligible for Medicare and has amassed debt to pay for health insurance under the ACA. She is prescribed 11 different medications to deal with the effects of her chronic illness, but has to order from Canada, or other countries outside the US, to be able to afford them. Hodges is not someone who takes her situation lightly since being diagnosed in 1997. She planned well for her future knowing her medical costs would continue for the rest of her life. However, what she didn’t plan for was the rising cost of care, along with the rising cost of insurance premiums and …

Dottie Laster

Dottie Laster: Upcoming Human Trafficking Month Events

  January, 2016 is proclaimed asNational Slavery and Human Trafficking Prevention Month.  During the month there are ongoing education and awareness opportunities in every city across the nation. Dottie Laster will be appearing at several venues in the San Antonio, TX area to educate citizens about the perils of modern-day slavery. As  National Slavery and Human Trafficking Prevention Month folds into February’s Black History Month, Laster will have the opportunity to compare the historical context of slavery to how it applies today. New Braunfels Women’s Chamber of Commerce On Thursday, January 21, 2016 Laster addresses the New Braunfels Women’s Chamber of Commerce. Their luncheon will take place at the Mckenna Events Center, 801 W San Antonio St., New Braunfels, TX 78130 from 11:30am-1pm.  More details can be found at their website: http://nbwcc.com/calendar/#!event/2016/1/21/nbwcc-luncheon San Antonio Against Slavery On Tuesday, January 26, 2016 there will be a screening of the documentary The Cantinera with a question and answer session after the film. Hosting the event is the organization San Antonio Against Slavery and will be held at Wayland Baptist University – Main Campus at …