Month: March 2016

Social media marketing, quality vs quantity

Quantity v. Quality in Social Media Marketing, Do Your Followers Care?

Social Media Today comment: The quality of a social media campaign can be directly linked to how much business the campaign is generating. The bottom line and brand awareness should always be the main functions of a campaign, not the hunting and gathering of followers. But, you may think that playing the numbers is a part of broadcasting your message, and it is to some extent. However, when was the last time your tons of followers put a dent in your bottom line? Have you sold more product or services because of it? Some may say yes, but the majority will admit, it didn’t help propel business. Who really cares? Far too many marketers put empasis on the number of social media followers they have and some even go so far as to buy followers.  I don’t recommend that strategy.  Money wasted. If your business is based on credibility, influence or real relationships you’ll find these paid followers falling off quickly. They don’t care. If you’re thinking having a million followers makes you look famous, and if …

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Jillian Maas Backman Presents at National Association for Campus Activities Regional Conference

April 7-10, 2016 the National Association for Campus Activities (NACA) Northern Plains Regional Conference will be held in Madison, Wisconsin at Monona Terrace Community and Convention Center, One John Nolen Drive Madison, WI 53703. The conference is restricted to members and associate members of NACA. Jillian Maas Backman and Jan Bilgen will be exhibitors (Booth 403) and feature a presentation titled, “Get the Edge: Leading with Facts and Intuition” which is designed to value both sides of the self, the intellect and the gut. Attendees will explore a new leadership style which combines the best of both and promises to give the edge, both on campus and in careers. The presentation will tap into a leadership style that uses intellect, experience and intuition to better understand professional relationship building by integrating established methods and adding the element of intuition to create balance. The National Association for Campus Activities (NACA) is the recognized leader in higher education providing knowledge, ideas and resources for campus life. Members are provided with programs and events focusing on student and professional leadership development, program …

Content Creativityconsistencyconversation communicationdon't fix it.

How to Achieve the 5 C’s of Social Media Marketing

  What’s the most important thing you can do to help the success of your branding campaign, your book or your company? Positive, professional relationships and good communication will put it on the right track! Creating a positive relationship with the public, through social media or traditional strategies, will have the largest impact on building a successful image, and there are a few steps to follow to get the best reach. It’s not enough to announce important milestones and do nothing else, there has to be more to be sustainable, and it must be practiced within your overall marketing strategy. How is public relations defined?  The words “public relations” say it all simply. It’s how you relate to the public, building up trust and credibility. In the world of social media, it’s now all about positively networking, whether a private label, personality, product or company, all campaigns must go through the “discovery” process. 1. Content Blogging and a functional website are the premier tools of the trade in social media networking and fresh content is …

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SEO for the Average JOE

  One of the important goals of social media marketing strategies is to have your website rank the highest it can among the search engines and be readily available to those searching keywords and phrases, hence SEO, or search engine optimization. And now, the confusion begins. Although SEO is considered the technical side of crafting a site, there’s another area which is even more important, the usability and sharing capability of the content created on the site. In other words, if the traffic that is driven to the site by good SEO practices is not able to find the usable information the search engine provides, seekers will quickly leave and never share that information, contradicting the purpose of social media marketing, the concept of being social. Improving the web presence of our clients is one of the individual’s most requested goals, and one of the critical components to their social media marketing plan. But what we also teach is that many parts make the whole, building blocks of a good foundation. SEO Clients First A …

Connecting Dots

Connecting the Dots in Social Media Marketing

  Whether you are a Fortune 500 Company, a start up, or an individual with a product, book or brand, there must be a strategic plan to drive business. Social media has become a valuable business marketing tool. People of all demographics are jumping on social media sites daily and respect the opinions of their peers as a purchasing guideline. An effective Social Media Marketing campaign will leverage the power of the internet to build value, credibility and have the highest potential to reach a target audience in order to increase sales and visibility in the marketplace. Sound complicated? A successful campaign should leave a mark on social media sites to engage with existing customers, reach new customers, and build brand awareness. Put An Ear to the Ground (Listen!) Social media sites reveal what existing and potential customers think about a company, product and services. By their comments and engagement, it can be determined what they think and be able to respond accordingly. By listening closely they will give an indication when to push your campaign harder or when …