Are you kidding me? I just finished writing, editing, and putting this baby to bed!
Now that the publishing world has drastically changed from whirlwind, cross country, all expenses paid book tours, to a “no” marketing plan, authors are on their own. Not only do they have to research and write the book, edit and get it just right, now they must blog about it, gather followers on all the social media sites, and, if lucky, get in the door of a bookstore to sell it and have a signing event. On top of trying to carve out time to write, this could put any good person over the edge!
1. Take a step back
Okay, so authors weren’t meant to be marketers, but somehow they are now thrust into that position, so let’s make the best of it. There’s work to be done, just when the hard work of the book writing has finished. No time to breathe? Get ready for a new ride!
Don’t let the momentum stop, or the mountain look too high to climb. This is the most important part of presenting a book to the audience that is waiting to buy it and read it! Make the best foot forward count and let the reader find exactly what they’re looking for, the perfect match!
2. Change Gears
Now that the book is written, the cover designed, all packaged neatly and out the door to the publisher, a career change is in order. Who is going to buy this book and why? It all looks different from the other side, the reader side, and that’s what has to be determined right away. What does this book have to offer to those who are expected to buy it? This is what will be blogged about, talked about on social media sites and become part of every waking marketing hour.
Readers have so much to wade through, not only in traditional bookstores, but online book sellers in every format as well. This book must stand out in the pack and rise to meet the reader.
3. Make a Plan
Don’t run into every social media site and take on a jillion followers just for the sake of the numbers, that goes nowhere.
Just like doing battle, there must be a plan of attack. Think quality vs quantity. Yes, sales is often working the numbers, but be careful where the numbers (potential customers) are coming from. Who needs a bunch of useless followers to wade through to find those who deserve the attention?
The marketing strategy, or plan, must have a target. There’s no value in throwing the book to the wind to see where it lands. Decide who the target reader is and hone in on them like an arrow to the bulls eye. Target, target, target!
4. Decisions, Decisions
How much of this new job can be done alone?
Decisions must be made surrounding all of the online and offline efforts focusing on the target reader.
Will the publisher work to get the book into the stores, or just throw it to a distributor with thousands of others? Where will readers find out about it?
This is where social media marketing can step in to help.
How to set up a blog, what to post, how often? Facebook, Twitter, LinkedIn, and the tons of other sites devoted to bringing author and reader together are like a maze to some people, others take to it like a duck to water. This is the pivotal point where a decision must be made, and time is of the essence.
5. Time vs Money
How much time does one have to spend with online marketing as opposed to hiring someone to do the job?
There will be specific needs for each particular book and author, this also needs to be determined. Make a list of what is known can be done alone, vs. what needs to be put into more able hands. As time is ticking forward, book sales are sitting on the shelf, so don’t wait until frustration sets in to reach out for help.
Choose wisely when making your way through the social media marketing maze, one size does not fit all. Perhaps a little help is needed in specific areas, or there is no time at all to devote to marketing. Again, make that wish list and reach out!
Of course, ImaginePublicity would love to assist! Call or email for a FREE consultation, let us at least assess your needs and send you a proposal designed specifically for the needs of you, the author, and your book!
Phone: 843.808.0859 Email: firstname.lastname@example.org