Month: December 2015


Content CRAPShoot

Content is king, or is it a crapshoot? What is the next trending subject matter to eagerly bring an audience to websites, blogs, and influence news sites? As marketers and promoters strive for our piece of the public pie and attention to what we are doing, we tend to overdose our audience on the same old “crap!” Has content marketing become a rehash of the same stuff, different place, with new buzzwords? Or are there definite differences in the way original ideas are explored and disseminated? I believe we are living in a time of digital overload. We are constantly barraged with new material everywhere we step in the social media world, and as we gather more and more followers and friends, the more “content” there is through which to wade. How much is really read, how much is it possible to notice? As the internet has changed the playing field of social media marketing over and over since it’s inception, it’s still a rather new entity. As marketers we’ve already seen the trend in paying for our …

Facebook for business

The Flip Flop of Facebook for Business

No longer can a social media marketer create a business page on Facebook, invite followers and expect business to happen like it used to, things have changed drastically. Attending a webinar by Heather Mansfield of Nonprofit Tech for Good is always an enlightening experience and recommended even if you aren’t a nonprofit or work for one. Her webinars are easy to understand practical points which aid in understanding social media management best practices across the board. The latest webinar touched on the science of social media and what we know from data collected over the years about what works best on each platform. Understanding the ever-changing algorithms of Facebook marketing for business pages can be daunting and confusing, but Heather explained practices to be using now, that is until Facebook changes again! Some of the key points discussed in the recent webinar included the following: Stats Study the insights, but not so much attention to the “reach,” engagement is much more important to your overall campaign. As we all know, Facebook has limited a post’s reach unless you wish to …