Month: August 2015

How to Influence Your Local Book Store

Author Diane Fanning had an informal chat with the customer service representative at her local Barnes & Noble and learned how readers and fans can support their favorite authors and have their books available in their local book stores. In a her blog post, Influence Your Book Store, Fanning says, When someone pre-orders a book before its official release date, it tells book stores that the book is in demand.  If more than one person orders the same title in advance, it lets them know that buying additional copies to stock the shelves is a good idea. Pre-ordering is the single best way you can help your favorite authors be successful and continue to write the books you want to read. ImaginePublicity is proud to announce Diane Fanning has another new book available for pre-order from all online book sellers, but don’t overlook your local book stores as well. Support your authors locally! The latest true crime book from Diane Fanning, Bitter Remains: A Custody Battle, A Gruesome Crime, and the Mother Who Paid the Ultimate Price, is available for pre-order …

Marilyn Fanning, author of Hope for the Journey

Marilyn Fanning, Another Published Author in the House of Fanning

While most readers of this site are very familiar with author Diane Fanning, few know that her 90-year-old mother in law, Marilyn Fanning, is also a published author. Her latest book, Hope for the Journey: When Your Loved One Has Dementia, offers hope and encouragement for others as they take the journey backwards through a loved one’s life. Keeping a journal during her husband Bill’s years of Alzheimer’s, Marilyn has captured the essence of the daily ups and downs of the disease, as well as simple, yet very helpful words of advice for caretakers. Not only does she share the difficulties she encountered, but also the humor. Marilyn Fanning’s writing career includes 3 books and numerous articles for magazines such as Women’s Day, Catholic Digest and Guideposts.  At 90, she still meets with her writing group on a regular basis. Through her writing, Marilyn Fanning wishes to help others, and Hope for the Journey, was her wish to share her experiences so others might learn. Interviewed for an article in the Virginia Gazette, she says, “What I’ve learned …

Jeff Mudgett and picture of his great-great-grandfather, serial killer H. H. Holmes

Jeff Mudgett’s “Grand Jury” Examines H.H.Holmes Evidence as the Identity of Jack the Ripper!

Definition of a Grand Jury The purpose of a grand jury in US law is to decide whether there is enough evidence presented by the prosecutor to file charges and proceed to trial. Typically grand juries are held in strict confidence, without a judge or lawyers present, however, evidence, exhibits, and testimony are held to strict courtroom rules of evidence before admission. Members of a grand jury may ask questions of witnesses and prosecutors to best understand the evidence being presented. Unlike a jury trial, a grand jury does not need to have a unanimous vote, but a majority in order to indict and the grand jury does not determine guilt or innocence, they only decide if the evidence is strong enough to file an indictment and take the case to trial. In his book, BLOODSTAINS, author Jeff Mudgett relates the account of his great-great-grandfather, the notorious serial killer H. H. Holmes (Herman Webster Mudgett), through the experience of discovering his ancestry, to investigating his every move through long hidden diaries belonging to Holmes. One chapter is …

Social media marketing plans

Social Media Management: How to Stay Focused When Plans Keep Changing

If nothing ever changed, there’d be no butterflies. ~Author Unknown Planners love checklists, maps, schedules and itineraries set in stone. But, what happens when those fine tuned plans get turned upside down? Life suddenly becomes messy. Frustration over minor change throws a monkey wrench into happily skipping through the day for those who have a hard time going with the flow. In social media management and marketing, certain strategies are outlined for each client. However, sometimes they just don’t work out. That’s the time when it’s a challenge to find a new direction. While small things, like a change in meeting time, may seem minor to most, the impact to a planner becomes cause for anxiety or panic, upsetting the well laid strategies and shifting the focus to recovery mode. If you find your plans have taken a spiral, here are a few ways to overcome the feeling that all is lost, and how to recover and carry on. Let it all out Throw a hissy fit if you have to, but make sure it’s temporary and doesn’t keep you from recovering your …

Basics, marketing basics, ImaginePublicity

The Basic Building Blocks of Marketing Never Change

The word “expert” has been quite diluted in the world of internet based marketing. With the dawn of a new trade, social media marketing, experts are being born on a regular basis, but what qualifies one to be named an expert? Just because someone is adept at figuring out the latest social media site, app or network, doesn’t necessarily put them into expert status, or guru-another misnomer. While technology, and how to effectively use it advances at a rapid speed, some of the basic building blocks of marketing do not change. Engagement Conversation Trust Product Knowledge Closing the Sale The Basic Concepts of Marketing Never Change 1. First Engagement It’s been a long-standing part of sales training programs that you must engage with the customer, discovering all that you can about them in a short period of time . Using skill and personality, the potential success of a sale starts with the first hello. The means by which we say hello may have changed, or advanced, but if the first contact with the customer can’t …