Year: 2015

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Content CRAPShoot

Content is king, or is it a crapshoot? What is the next trending subject matter to eagerly bring an audience to websites, blogs, and influence news sites? As marketers and promoters strive for our piece of the public pie and attention to what we are doing, we tend to overdose our audience on the same old “crap!” Has content marketing become a rehash of the same stuff, different place, with new buzzwords? Or are there definite differences in the way original ideas are explored and disseminated? I believe we are living in a time of digital overload. We are constantly barraged with new material everywhere we step in the social media world, and as we gather more and more followers and friends, the more “content” there is through which to wade. How much is really read, how much is it possible to notice? As the internet has changed the playing field of social media marketing over and over since it’s inception, it’s still a rather new entity. As marketers we’ve already seen the trend in paying for our …

Facebook for business

The Flip Flop of Facebook for Business

No longer can a social media marketer create a business page on Facebook, invite followers and expect business to happen like it used to, things have changed drastically. Attending a webinar by Heather Mansfield of Nonprofit Tech for Good is always an enlightening experience and recommended even if you aren’t a nonprofit or work for one. Her webinars are easy to understand practical points which aid in understanding social media management best practices across the board. The latest webinar touched on the science of social media and what we know from data collected over the years about what works best on each platform. Understanding the ever-changing algorithms of Facebook marketing for business pages can be daunting and confusing, but Heather explained practices to be using now, that is until Facebook changes again! Some of the key points discussed in the recent webinar included the following: Stats Study the insights, but not so much attention to the “reach,” engagement is much more important to your overall campaign. As we all know, Facebook has limited a post’s reach unless you wish to …

bloviating on blog posts

Bloviating Your Blog: The Long and Short of the Post

Bloviate: “talk at length, especially in an empty or inflated way”   The debate presses on about length, or word count, of the ideal blog post. Opinions vary and many good points are made about long vs short, what online readers read, and how content length helps in SEO ranking. The long and short of blog posting Readers, how do you fall into a blog post and what keeps your attention until the end? It’s said the attention span of the average online reader will go both ways. Articles are frequently skimmed with longer ones saved for reading later on apps such as Pocket. Look at the bottom of this post and you’ll see the Pocket icon, a useful tool if you don’t have time to get to the end of this one! However, short posts won’t appropriately convey long, detailed subject matter. How long is too long? In terms of measurement, the great debate continues in the comment sections of posts such as one on the Buffer blog. As you read through this lengthy post, you’ll find …

marketing a resume

Think Your Resume is Enough to Open Today’s Doors?

Times have changed in relation to reaching career goals. No longer is it feasible to drop off a copy of a resume and expect a call back. No, in today’s world it takes much more than that. Strategies for career placement and advancement now rely heavily on how well a person presents themselves online. Have you checked out your personal Facebook postings lately? You know, the ones describing a girls night out with some not so appropriate pictures. Think about how a potential employer would view those posts, and get rid of anything that doesn’t portray professionalism. It’s ok to have fun and post about it, but keep in mind who may be taking a peek into your personal life. How to rise to the top Imagine yourself as the product in a hugestore. What sets you apart? What makes a consumer choose you from the shelf and take you home? Additionally, product placement and merchandising is essential to getting a product noticed. There’s a reason why all those tempting candy bars and magazines are placed close to …

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Jillian Maas Backman Presents Leadership Development Program for Elon University Conference

Jillian Maas Backman will be presenting an Educational Session at Elon University’s 2015 conference, INTERSECT: Diversity and Leadership being held November 13 & 14, 2015 at 100 Campus Drive, Elon, NC. Elon University’s Center for Leadership and The Center for Race, Ethnicity and Diversity Education have collaborated to provide attendees with an unprecedented look at the disciplines of diversity, leadership, and the cross-sections of the two. Backman’s interactive session, Value-Based Decision Making Augmented with Intuition = Successful Leadership, is a part of her “Get the Edge!” series where students explore a leadership style that helps identify ways to value both the intellectual side as well as the intuitive side to better quantify their decision-making and leadership processes. One of the untapped niche markets in leadership development is the balance of logic and intellectual knowledge with internal reasoning. Backman has presented at her alma mater, Bethany College, Highland Community College, the University of Wisconsin Whitewater campuses as well as several Greek society events.  She is an innovator in the realm of creating personal paradigm shifts, integrating established methods of leadership development and …